🏡 Alyssa Capps just put in a $1M offer on her dream home. We spent the day with her, and she told us that milestone wouldn't have been possible without the income she's built on Passes. The number is big, but what it stands for is bigger: stability, independence, and proof that creating content can be a real career, not a side hustle you sit and hope works out. That's what we're building for. Creators shouldn't have to choose between doing what they love and building long-term financial security. The right tools and a fair share of what they earn let them have both. Proud to be part of Alyssa's story, and excited for what she builds next.

Somewhere in your drafts is a post your community would have loved. It’s sitting there because posting on a public feed means being graded. By strangers, by the algorithm, by the version of yourself that keeps finding one more thing to fix. So the edit gets another pass. And another. And eventually the moment it captured isn’t the moment anymore. Polish becomes a defense mechanism when you’re posting to people who haven’t chosen you yet. That’s the part that changes on Passes. You’re not posting into a feed that has to decide whether you deserve reach today. You’re posting to people who already said yes, already pay to be there, and already want to hear from you. And here’s what creators tell us every time: the posts their fans love most are almost never the most produced ones. It’s the unfiltered update. Stop playing a game you can’t win. Build your page on Passes and post like the people on the other side already said yes, because they did. Link in the comments.

📸 Lights, camera, action. Sommer’s here to take over the internet once more. When we started building Sommer’s launch shoot, we kept coming back to one thing: she has spent her entire career being followed. Photographed, filmed, reposted. That’s the reality of being the internet’s original influencer. So we took Sommer’s past decade and styled it for her Passes launch. The hair rollers are film canisters. The paparazzi cameras are on a pearl leash, and she’s the one walking them. The phones surrounding her at the vanity weren’t a set piece; everyone genuinely had theirs out from the second glam session started, and we let it stay in frame. Then the reveal: a tabloid front page about her own launch, because if you’re going to announce something, announce it like news. Every one of those choices points at the same thing. The control creators deserve when it comes to their content and business. On Passes, the cameras still follow her. She just decides where they point. Swipe through for the details behind each shot and click the link below to read @YahooFinance’s article about her launch.

You deserve more than a follower count. That number tells you how many people found you online. However, it doesn’t tell you how many of them would actually pay to be closer to you. And it definitely doesn’t pay your rent. Here’s what we keep hearing from creators: You’re tired of doing the work and watching someone else reap the rewards. The platform takes its cut, the algorithm decides whether today is your day (or not), and the audience you spent years building technically isn’t yours. You have a group chat full of people who would genuinely pay to be in your world. You just don’t have a way to let them in. You want what you make to stay yours, not scattered across the internet without your name on it. And you’re one flight away from a brand trip, a shoot, a room full of people building the same thing you are. If any of that sounds like you, that’s the whole reason Passes exists. Subscriptions, paid DMs, livestreams, merch, 1-on-1 calls, all in one platform. Plus Passes HQ, an in-house photographer, and unforgettable brand trips around the world, because a creator business is still a business that should be taken seriously. We’re the creator accelerator built for longevity. We don’t want to be the platform you try. We want to be the one you build on for the next decade. Sara-Cat says it better than we can. Watch the video, then come build with us on the platform where creators come to stay.

Everyone knows @SommerRay. She's spent ten years building one of the biggest audiences on the internet. A combined following of over 40M+ across platforms! Sommer is a decade into a job almost nobody lasts a decade in. A residency including LIV Beach at @fblasvegas, touring through 2026, and "Everybody's Up (LaLaLa)" reworked by HEDEGAARD. We knew we didn't want to post a single announcement for her launch. So we spent an entire day shooting with Sommer and her team, put a countdown at sommerneverends.com, and let her fans find it first. This past weekend, she officially launched on Passes. She's still building more than ever before. She's just building on ground she owns now. Sommer Ray is live on Passes, where creators come to stay.

Sometimes our pitch to creators is as simple as this: Join Passes. Here’s why it lands. Creators already have the audience. What most platforms don’t give them is the infrastructure to actually earn from it. Passes does. Subscriptions, paid DMs, livestreams, merch, and 1-on-1 calls in one place. Brand-safe by design, so creators can talk about it anywhere. Turns out a paper airplane and Sharpie tell the entire story. Join Passes. Link below.

Creators are expected to make it look easy. That expectation costs them. @valerielepeqk6w said something recently that stuck with our whole team: she wishes more people talked about the struggles that come with content creation. Here's one worth naming. Most creator income is borrowed. It's borrowed from an algorithm that decides who sees your work, and from brand deals that arrive on someone else's timeline. You can have hundreds of thousands of people who genuinely care about what you make and still not know what next month looks like. This isn't necessarily a discipline problem or a talent problem. It's a structural one that Passes has been building to solve from the beginning. We give creators a direct line to the audience they already built. Subscriptions, paid DMs, livestreams, 1-on-1s, merch. Income that comes from your audience instead of a feed ranking, on a platform you can talk about openly, in a brand pitch or at dinner with your family. Your audience is already there. The question is whether you're building something with them or just hoping the reach holds. Join Passes when you're ready. Link below.