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Fill your cup with an abundance of joy this holiday season. Shop the limited edition PATTERN mug on PatternBeauty.com

We carry love in our crowns. #RockYourPattern

Vibrations on high. 📷: @mballa.madame @og.mujer

The Hydration Shampoo jumbette. More of our nourishing liquid sunshine for your curls & coils to dance in.  #RockYourPattern Shop now on PatternBeauty.com

Celebrate the rich & beautiful legacy of your curls, coils & tight textures. How do you #RockYourPattern?

Celebrate your roots ✨ #RockYourPattern Inspo: @michellejobi by @deunivory

Stripes & waves. #RockYourPattern

We've had it! ✨ Hope you can enjoy it soon.

A juicy & joyful Sunday reset. #RockYourPattern

Happy Birthday to our CEO/Founder—the one & only @traceeellisross! 🎂 Thank you for PATTERN. Thank you for your dedication to celebrating Black beauty. Most of all, thank you for your leadership, your inspiration & your JOY.

The Zip Pouch is the perfect way to bring your PATTERN mini tools and teeny ween formulas on trips big and small - so you can have juicy & joyful hair everywhere ✨ Shop now at PatternBeauty.com

A chic way to care for your curls, coils & tight textures. Shop the Tortoise Tool Kit on PatternBeauty.com

With our Holiday Gift Sets, there's something for everyone. Give the gift of juicy & joyful curls this season with PATTERN. Shop now at PatternBeauty.com

Here is to a joyful week ahead! 💛

And we're excited for you to fall in love with our other products too ✨

We're proudly color safe. This is a lovely color, Kourtni 💛

Here's a pro tip ✨ Cocktail it with few drops of our Argan Oil Blend or Jojoba Oil Blend with the Leave-In Conditioner for a little extra moisture & shine.

Soothe, cool & calm your roots with our invigorating Scalp Serum, yours free with any purchase over $65. Shop now at PatternBeauty.com