Modern influencer campaigns that blend authenticity and scale to drive measurable impact✨
New York, NY
Joined April 2018
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88% of Americans who follow influencers want paid political creators to disclose campaign partnerships.
@RyanNewYork spoke with researcher Martin J. Riedl about the findings. Read more on why transparency is good politics: people1st.substack.com/p/wha…
People First retweeted
This week on @PeopleFirst_cc's Influencer Impact, I sat down with Dr. Martin Johannes Riedl to talk about his new study on what online voters expect from political creators when it comes to payment transparency.
The results may surprise you and make a strong case for creators to be honest and authentic about payments they're receiving from campaigns.
Click to listen on Substack or wherever you listen to podcasts.
people1st.substack.com/p/wha…
At our Midterms Creator Rally, Skokie school board member @bushraamiwala shared a challenge rooted in that experience: take five people with you to vote. Text 49 people you know. Give an hour to a campaign.
A ride, a text, an invitation to show up together. You never know which effort could make the difference.
Who holds office shapes our everyday lives. That’s why who runs matters.
At our midterm rally on October 6, @AshantiGholar shared how @EmergeAmerica works year-round to help community-driven women put their names on the ballot and change the face of politics.
The work continues beyond Election Day. Let’s keep showing up for leaders who show up for our communities. 💪🗳️
What turns information into participation? Treating creators as community partners.
Our latest Strategist Edition explores lessons from Typhoon Yagi: make space for creators’ voices, listen, and let feedback shape your strategy.
Read on Substack → people1st.substack.com/p/dis…
For Maryland Delegate @JoeVogel_ , losing democracy is part of his family’s history. He refuses to let it become his future.
At our Midterms Creator Rally on October 6, Joe shared the conviction that drives him.
26% of Americans say creator content has influenced their vote.
Our founding partner Nicole Dunger spoke with @BusinessInsider about what that means for campaigns and why creators deserve a place in their strategy.
@dwhate
Read here: businessinsider.com/one-in-f…
People First retweeted
"Creator content is an 'underestimated avenue' for political campaigns, said Nicole Dunger, a founding partner at the marketing firm @PeopleFirst_cc, which works with candidates and advocacy groups on their creator strategies. 'It is a real player and a big player in this space now.'"
businessinsider.com/one-in-f…
People First retweeted
The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page bit.ly/4yO22aJ
Who leads matters. So does who they’re willing to stand up for.
At our Midterms Creator Rally, Governor @maura_healey emphasized that protecting people means holding the line on our rights and supporting leaders who will look out for our communities and the greater good.
Watch her remarks, and share this reminder of what’s at stake. 🗳️
Your next post could be someone’s first step toward taking action. 🗳️
At our Midterms Creator Rally, activists, elected officials, and creators came together to talk about turning online influence into real-world impact: sharing personal stories, connecting issues to everyday life, and making it easier for people to get involved.
One reminder stayed with us: we don’t have to wait for hope to act. Taking action together can help us find it.
Don’t wait for hope. Help create it.
At our Midterms Creator Rally last week, Secretary @PeteButtigieg reminded us that “hope is the consequence of action more than its cause.”
Stay energized. Bring your people. Let’s turn hope into turnout 🗳️
#teampete
Creators have an important role to play this November 🗳️
@C_and_E featured our Midterms Creator Rally and the work we’re doing to help creators feel more confident speaking about the issues they care about and mobilizing their communities to vote.
Read the full story to see how creators are putting their platforms to work ahead of the midterms. 👇
campaignsandelections.com/in…
@KMaxGreenwood
People First retweeted
"On Tuesday evening, thousands of content creators – some with a few thousand followers and others with up to a million – tuned in online to hear from a cast of Democratic officials, activists and prominent influencers about what’s at stake in the 2026 midterms.
The goal of the virtual confab: to give creators, both budding and established, a framework for how to talk politics and mobilize voters, and to remind them of their influence and reach as the country enters the final stretch of the 2026 midterms." - @KMaxGreenwood, @C_and_E
campaignsandelections.com/in… @PeopleFirst_cc
People First retweeted
Thanks @GovWesMoore for recording a special closing message to all the creators who attended the People First Creator Midterms Rally tonight!
If you missed it, you can tune in here: events.peoplefirst.cc/join
Thank you to Maryland Governor @GovWesMoore for sharing a special closing message with the 1,000+ creators who joined our Creator Midterms Rally tonight!
We’ll be sharing some of our favorite moments over the next couple of weeks. Let’s keep this energy going and put our platforms to work. Let’s win this thing!
Thank you to Maryland Governor @GovWesMoore for sharing a special closing message with the 1,000+ creators who joined our Creator Midterms Rally tonight!
We’ll be sharing some of our favorite moments over the next couple of weeks. Let’s keep this energy going and put our platforms to work. Let’s win this thing!
People First retweeted
We're starting at 8PM ET!
events.peoplefirst.cc/
@QasimRashid
@JoeVogel_
@bushraamiwala
@AlexBores
@AshantiGholar
@maura_healey
@Carlos_Calz07
@heygwenlane
@therosemontoya
@JenaGriswold
@PeteButtigieg
@TheConsciousLee
@tellwilliamsiv
@AngieNixon
We’re live! 🎤 The People First virtual creator GOTV rally is happening now.
Join creators and candidates as we talk about what’s at stake this November and how we can put our platforms to work to get out the vote.
There’s still time to join us!
events.peoplefirst.cc/join
