Real-time audience insights are bringing a new level of precision to programmatic DOOH. Perion is partnering with VantageOOH to make its crowd optimization and event targeting products available across Perion’s SSP network through Custom Events, with activation via a deal ID in minutes. Powered by VantageOOH’s proprietary Crowd Surge Score, the integration uses real-world aggregated footfall data to dynamically adjust screen-level targeting, helping campaigns prioritize locations with the highest audience traffic at any given time. Together, Perion and VantageOOH are helping advertisers make DOOH campaigns more responsive to real-world audience behavior. Looking to make your DOOH campaigns more responsive to real-world footfall data? Contact Perion to learn more. #PerionOne #VantageOOH #DOOH #ProgrammaticAdvertising

Political ad spend isn’t just squeezing TV and streaming. Out-of-home (OOH) is absorbing record political investment too, and most Q4 plans aren’t accounting for it. Our latest piece in the Q4 election-year readiness series breaks down why political advertisers are expanding into OOH, what’s fueling the growth, and how brands can build more flexibility into their own Q4 plans as competition increases across the media mix. Read the full breakdown: hubs.la/Q04B7w340 #DOOH #PoliticalAdvertising #Q4

Fancy a night of karaoke for a good cause?  Perion is joining Givsly's Karaoke for Causes London on Wednesday, October 28, at Eastcheap Records (London) for an evening of music, good company and giving back. Every performance unlocks a donation to a nonprofit chosen by the singer. So whether you’re ready to take the mic or prefer to cheer from the crowd, there’s a good reason to be there! Find out more and RSVP by October 21: hubs.la/Q04B5Kw60 #KaraokeForCauses #Givsly #CSR #Perion

Your platforms are already powered by AI. What can an additional layer of optimization bring? Join Perion and Acrossmedia241 for a webinar exploring how Outmax works alongside native platform algorithms to help advertisers drive stronger campaign performance. Discover how Outmax uses AI to continuously optimize bidding, pacing and budget allocation, helping advertisers maximize results against the KPIs that matter. Hear from Irini Sacha, Founder & CEO of Acrossmedia241, alongside Perion's Adrien Delambre, VP Business Development, Algorithmic Solutions, EMEA; Daryl Manian, Sales Director, UK; and Josephine Durand, Account Manager, for insights, real-world results and a live platform demo. 📅 October 15 | 11:00 EEST Register here: hubs.ly/Q04z-6k_0 #Outmax #AIOptimization #AdTech #DigitalAdvertising

This October, Perion is supporting Breast Cancer Awareness Month and Pink Fund’s work to provide financial support to breast cancer patients during active treatment. Pink Fund helps patients cover critical non-medical expenses, easing the financial burden that can come with treatment and time away from work. Through our partnership with Givsly, you can help turn your engagement into meaningful impact. Click here for Perion to make a donation on your behalf and support Pink Fund’s mission: hubs.la/Q04zg0ym0 Together, we can help support breast cancer patients and their families when they need it most. #BreastCancerAwarenessMonth #PinkFund #Givsly #LifeatPerion

A Q4 media plan can look perfect on paper. But what happens when the market changes? Our fifth and final article in the Holiday Retail Series explores why the retailers that win the season aren’t necessarily the ones with the best plan in September, but the ones whose campaigns keep learning and adapting through December. Read the final piece in our Holiday Retail Series: hubs.la/Q04z7j8R0 Looking to build a Q4 strategy that keeps optimizing once your campaign is live? Connect with Perion to explore how.

What I Power at Perion Our What I Power at Perion series continues, highlighting the people powering what’s next. Meet Jules Carfora, VP of Publishers. Jules leads Perion’s publisher partnerships across display, OLV, CTV, and audio, with a focus on building strong relationships and creating alignment across teams, products, and partners. Ready to power what’s next? Explore careers at Perion: hubs.la/Q04ySx950 #WhatIPowerAtPerion #LifeAtPerion #CareersAtPerion

Cocktail Vision and TOUTDOOH are bringing its full DOOH network onto Perion’s Supply-Side Platform, giving programmatic buyers access to 630 proprietary screens across major roads and urban hubs throughout France. The network already carries campaigns for brands including IKEA, Carrefour, Audi and Decathlon, and was awarded 1st Prize at the DOOH Awards 2025. “By making our network available through Perion, we’re opening Cocktail Vision and TOUTDOOH’s premium screens to a broader range of programmatic buyers. It gives advertisers easier access to our national footprint while helping us connect our inventory with more global demand.” - Cédric VAN ACKER, Commercial Director at Cocktail Vision and TOUTDOOH For buyers, this means more premium DOOH inventory available programmatically, with targeting capabilities and national reach. For Cocktail Vision and TOUTDOOH, it opens broader access to demand through Perion’s global buyer base. Looking to extend your DOOH plans in France? Talk to our team about accessing Cocktail Vision and TOUTDOOH inventory through Perion.

Big news from the AdExchanger Awards! Perion and Volkswagen Sweden have won Best Programmatic OOH at the 2026 AdExchanger Awards. The winning campaign used Perion’s proprietary Journeys solution to identify and reach high-value EV audiences, activating programmatic DOOH when and where audience concentration peaked. A great example of how data, technology and creative can come together to make OOH more targeted and relevant. Congratulations to everyone involved! See how the campaign came together and explore the results. Read the full case study: hubs.la/Q04yy8MK0 #AdExchangerAwards #ProgrammaticOOH #DOOH #PerionOne #Volkswagen

We’re live at DMEXCO. Programmatic DOOH, social, and digital media don’t have to live in separate workflows. See how DOOH, YouTube, TikTok, Meta and the open web can work together in one adaptive, measurable journey. At DMEXCO? Come see it for yourself at Hall 8.1, Stand D058. Make your story perform, everywhere it matters #DMEXCO2026 #PerionAtDMEXCO #Outmax #PerionOne

Two days to go until DMEXCO. We’re getting ready to show the full media journey: PLAN: Ask Perion DOOH Planner ACTIVATE: Outmax ANALYZE: Cross-channel measurement From DOOH to YouTube, TikTok, Meta and the open web, see how Perion connects physical and digital media into one adaptive, measurable journey. Planning your time at DMEXCO? See it in action at Hall 8.1, Stand D058. Book time with the team: hubs.la/Q04xXmcW0 #DMEXCO2026 #PerionAtDMEXCO #Outmax #PerionOne

From September 23–25, we will be at the 2026 Governor’s Conference on Tourism in Colorado, connecting with tourism and destination marketing leaders around the role of data, technology and out-of-home in reaching travelers in the real world. If you’ll be there, connect with the Perion team to explore how data, technology and out-of-home can help tourism brands connect with travelers throughout the journey. #Perion #OOH #TourismMarketing #MediaInnovation

AI is becoming the new front door to retail. Is your brand visible? Article four in our Holiday Retail Series explores how AI is changing the way consumers discover, research and compare products, and why brands need to think beyond traditional search to stay visible throughout the path to purchase. Read the full piece: hubs.la/Q04xK9MW0 Looking to build a Q4 strategy that keeps your brand visible wherever holiday shoppers are searching? Connect with Perion to explore how. #HolidayRetail #Q4Planning #RetailMedia #AI

A day on the green, a good cause, and plenty of industry spirit. We joined the UnLtd Open Sydney, bringing the industry together for a charity golf day supporting UnLtd’s charity partners. At Hole 9, The Perion Pro Shop gave players a chance to stop by, pick up custom Perion golf balls and enjoy an iced coffee before heading back onto the course. A great day on the course, bringing the industry together for a good cause. #LifeatPerion #UnLtdOpen #GolfForGood

Perion, together with Despegar and GPO Vallas, has won the Gold Award in the Data Intelligence Applied to OOH category at the ALOOH 2026 Awards in Peru. The award recognises how data can transform OOH planning and execution, helping brands turn audience and location insights into more relevant and effective campaigns. A strong example of what’s possible when data, technology, and collaboration come together. Congratulations to everyone involved in this winning collaboration. #PremiosALOOH #Perion

What does it take to reinvent a brand without losing what consumers love about it? At the Brand Innovators Engineering Brand Love Summit, Erica Wertheim, Head of Sales at Perion, will discuss “Reinventing Without Losing What Your Consumers Love” with Aaron Sobol, Head of NA Media Investment, Unilever.  The session will explore how established brands can evolve with changing consumer expectations, embrace innovation, and remain culturally relevant without losing the identity, trust, and loyalty that made them iconic in the first place. Interested in connecting with the Perion team at the summit? Reach out to us. #BrandInnovators #EngineeringBrandLove #BrandInnovation #Perion

AI is becoming a new front door to retail. AI-driven traffic to U.S. retail sites remained up 393% YoY in Q1 2026, and AI referrals converted 31% higher during the 2025 holiday season. The question for brands: are you visible where decisions are now being made? perion.com/blog/ai-is-the-ne…

Why programmatic DOOH is the fastest-growing advertising channel dmexco.com/stories/why-progr…

A new chapter for pDOOH in Southeast Asia. Moove Media has launched Dynamic Bus advertising, introducing the country’s largest moving digital out-of-home format: a double-decker bus equipped with a large-format digital landscape screen. Perion is the launch sponsor and the first advertiser to activate these buses as a pDOOH format, bringing programmatic capabilities to a new, high-impact mobile environment. With pDOOH enablement, advertisers can move beyond traditional direct buys with capabilities including geo-targeting and weather-based triggers, creating more flexible and contextually relevant campaigns. It’s another step forward in making digital out-of-home more dynamic, addressable and responsive to real-world conditions. Interested in bringing more flexibility and context to your DOOH campaigns? Contact the Perion team to explore what’s possible.