The NLL is entering its 40th anniversary season. Forty years. Think about the history, the legendary players, the rivalries, the dynasties and the generations of fans who built this league. So where is the marketing campaign? Yes, there’s been an anniversary announcement. Some merchandise. A Hall of Fame ceremony. But where is the major national promotion? Where are the historical documentaries, the legendary-player features, the anniversary television specials, the campaigns introducing four decades of professional box lacrosse to new audiences? Where is the excitement? Instead, the biggest headlines heading into the season have been two franchises ceasing operations and the league moving from ESPN to FloSports. I’m genuinely asking: What is the NLL’s comprehensive marketing strategy for its 40th anniversary? Because forty years of history should be an extraordinary opportunity to sell this sport. And right now, I’m struggling to see a campaign worthy of that milestone. The history deserves better. The players deserve better. The fans deserve better.