Pingflux retweeted
Pingflux is continuing to support more and more platforms. Latest addition: Unity SDK. Latest developer to sign... fb.me/25NnRioq7
Pingflux got shortlisted for the TIGA Awards 2012 in the Tools & Technology category. Strong competition. Exciting ! bit.ly/NtPoV2
Hello and #ff to our new followers @tangentix @james_jones_ @dna_dynamics @evil27games @kevkorti @willeastcot
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Genre focussed cross-platform publishing is the future. Key is focus & competitive advantage for a specific audience or genre. #f2psummit
Repeat pattern 1: the hype cycle. Peak followed by decline before levelling out due to maturity. #f2psummit
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New platforms bring new standards and behaviours. You need specialist knowledge and focus to operate successfully. #f2psummit
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Great talk by Pascal from Aeria Games. Very engaging and insightful. Well done and thanks. #f2psummit
Look at monetization on a Cohort basis and not just your entire population. Easier to see the impact updates have had on ARPPU #f2psummit
Lonely heart gamers, who started playing on Valentines Day, showed 30% higher 90 Day retention rate than players from other days #f2psummit
New player metrics: ensure you differentiate between organic + paid traffic to gauge attractiveness and marketing effectiveness. #f2psummit
Ask players to rate your app when they feel good about your game: just after receiving a reward or reaching the next level. #f2psummit
Luck, Short Game Loop of 30s, Clear Goals, Frequent Rewards, Offers and lots of Pizzazz were key ingredients to CSRs success. #f2psummit
Next up is Jason from Boss Alien (CSR on iOS). 2.5m users at launch. $12m revenue in 1st month and 350k 5 Star Reviews. #f2psummit
Publisher 2.0 is a community you can reach, sell and monetize says Ian Baverstock. Harder to own, really shared. #f2psummit
Measure advertising in CPA (Cost Per Acquisition), not CTR or Impressions. Mobile SEO presents opportunity to drive discovery. #f2psummit