Brand strategy @ Firehaus. Cyclist. Interested in the ethics of attention and advertising.
Bristol
Joined August 2008
- Tweets501
- Following237
- Followers182
- Likes354
Nick Barthram retweeted
Growing a brand is an artform. It takes time and the ability to adapt to create a brand that is constantly reinforcing how it wants to be perceived in the minds of consumers.
Learn how to cultivate your brand from @Plan_nerd: buff.ly/3jjGfWH
@FirehausUK #strategy
Nick Barthram retweeted
It is with great sadness that we announce the passing, following a brief illness, of Terry, our beautiful friend, brother and one of the most brilliant singers, songwriters and lyricists this country has ever produced. (1/4)
Nick Barthram retweeted
1/ My hot take on the Twitter saga:
What we are actually witnessing with Elon's takeover of Twitter is a major schism within the dominant ideology of the modern world:
The Californian Ideology
Let me explain 👇
Nick Barthram retweeted
We are proud to be celebrating a growth of more than 40% this year! 🎉
It's been a fantastic year for Firehaus. We've been lucky enough to work with people who are truly changing the world for the better.
businessinnovationmag.co.uk/…
Thanks for the feature @BizInnovateMag
Nick Barthram retweeted
My wife asked why @LBBOnline ask me to write for them. I said I didn't know, then showed her what I was about to send. "Errm, isn't that biting the hand of the discipline that feeds you?" & suddenly I understood exactly why they ask me to write for them. tinyurl.com/3jp2f2xh
Nick Barthram retweeted
New paper in Science today on playing the classic negotiation game "Diplomacy" at a human level, by connecting language models with strategic reasoning! Our agent engages in intense and lengthy dialogues to persuade other players to follow its plans. This was really hard! 1/5
Nick Barthram retweeted
My blog on the limits of stakeholder capitalism just published as part of @EmeraldGlobal's SDG mission campaign Business Ethics and Adoption of Moral Compass.
emeraldgrouppublishing.com/o…
Nick Barthram retweeted
“The antidote to a lack of audience attention isn’t being quicker, it’s being interesting.” @Plan_nerd from @FirehausUK advises brands to focus on creating interesting and compelling content in order to get their customers’ attention ➡️ buff.ly/3ezmIj2
#brandbuilding
Nick Barthram retweeted
'Ad workers of today are more likely to churn out brief video clips for sites such as YouTube — whose viewers regard them as a nuisance — or targeted emails that aim to generate immediate sales, than to dream up brand-building commercials'
via @davetrott
on.ft.com/3TmRfPw
Nick Barthram retweeted
Support for additional tax and spending is rising again. There is almost no support, and there never has been, for cutting tax and spending.
Nick Barthram retweeted
As a…
– subscriber
I want to…
– receive a marketing email informing me I will not be receiving marketing emails this weekend out of respect for Queen Elizabeth II
so that…
– I do not panic when my highly-anticipated marketing emails do not arrive
ALT Image repeats text of tweet content in image form for some reason
Nick Barthram retweeted
The scarred landscape of the climate crisis is clear to see from today's extraordinary satellite image.
jcheshire.com/featured-maps/…
Nick Barthram retweeted
.@Plan_nerd underlines the key advantages that come from collecting insights about your brand from light customers or non-customers, how to run regular research, and 4 questions to ask your customers ➡️ buff.ly/385oyV0
#strategy #brandstrategy #customerexperience
Nick Barthram retweeted
I just had a cracking chat on the phone with my 89-year-old Grandad who inadvertently explained - better than most people I've spoken to in the ad industry - how good advertising works. He told me a story about when he was a door-to-door salesman in Yorkshire.
Nick Barthram retweeted
How do you plan for the future when you don't know which way is up? We get stuck into Scenario Planning to see if it can help...
firehaus.co.uk/blog/2020/4/2…
Nick Barthram retweeted
With less commutes, less sandwich runs, and less communal tea, we're losing mental downtime. Yet this is often when we have our best ideas.
Don't organise today, don't clear your inbox, don't catch up on the washing. Do nothing for 10 minutes. You might come up with something.
Nick Barthram retweeted
“Generating initial ideas is often best done alone, but quality control and refinement comes from the group.”
We discuss collaboration, a surplus of ideas and the perils of too many inputs with Rich Smith, singer with @TheLastingDays
firehaus.co.uk/blog/2019/11/…
Nick Barthram retweeted
Back in 2016, the World Economic Forum predicted that complex problem solving, critical thinking and creativity topped the skills needed in 2020 - underpinning our thinking when creating Firehaus.
But now 2020 is almost here. Were they right?
weforum.org/agenda/2016/01/t…