Most marketing dollars are wasted, on a mission to change that. CEO @ Reason (13yrs, $80M media p/a), Founder @ https://teapaw.org/t.co/scfopqdSDT, fixed iOS14 & conversion loss
New Zealand
Joined February 2013
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Lovely piece of data work!
Here's the story. I have access to 2,979 PMax ecommerce campaigns. It's probably not the biggest single sample of the market. GroupM or whoever prob has more.
But GroupM is not going to drill the data and share what they found with you. I will.
(1/n)
#ppcchat
Thanks for having me @morgocommunity!
New Morgo podcast out this morning featuring Tim Pointer, CEO at Reason – a digital marketing agency that helps businesses around the world realise their opportunity for growth.
Check it out on your favourite podcast platform or on the Morgo website here: bit.ly/3bRu6Va
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News headline generator: [relatable group of people] are [overly strong emotion] because [known company] does [vauge thing]… Click here.
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Part of the reason we have a 94% staff retention rate. Unlimited health days! linkedin.com/posts/timpointe…
Apple making all the big plays at the moment. Now moving into the by now pay later market, effectively making them the largest bank in the world with their 1.8b customers.
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@sethmills21 - starting a search engine also feels like a slap in the face.
@jon4growth great article! Also converting those failed third party requests (FB, Google Ads etc) to first party helps massively with the iOS signal loss.
Yes, running iOS advertising is still important. Yes, it's tough in the age of data degradation. How to continue running iOS effectively in my latest @AdAge column📱
adage.com/article/opinion/ho…
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If you ain’t Reddit shopping, you ain’t livin’.
How to shop, 2022 edition:
* Search for brand/topic + Reddit
* Find where Reddit says “[Brand] is fine if you’re a normie, but way overpriced. If you really want a great [thing], you can get far superior quality for less by…”
Then just buy the one Reddit says is overpriced.
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Productive alert 🚨:
Want to 10X your reading speed?Check out Bionic reading in the example below.
#lifehacks #productivity #SCIENTIST
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The planks are gonna be the killer. Wishing you a speedy recovery @RobOusbey 😅
On the personal front, I owe it to myself and my kid to be in better shape than I am right now.
For a quick hit of motivation: I'll do a push-up for every ❤️ on this thread, and a one minute plank for every ♻️.
(F* me up, Twitter 😉)
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With all the doom and gloom about markets imploding, here’s a nice pragmatic graph to cheer us all up. The place to be if you’re a #marketplace #startup. Love this from @sjoerdhandgraaf
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@FlyAirNZ I don’t know how you can use this in your Twitter response strategy. I feel like you just need this on file for an opportune moment.
And they say you can't make a difference... Get 11 unhinged friends together and you can make a real impact. #FacebookMarketing?
Nearly three quarters of Facebook disinformation that swirled around the violent climax of summer's Parliament protest stemmed from just 12 local accounts. Read more about the latest data analysis from @Knhannah, @sanjanah and @thekaylitaylor here 1/4 nzherald.co.nz/nz/tectonic-s…
@elonmusk Twitter should get the PayPal transaction fraud team on the case. A little AI + competent humans to quickly fix the bot issue. That problem was 10X more difficult than this problem.
Ever renamed a company? They say it's like renaming a child. For us it was more like renaming a 13 year old...
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