Most marketing dollars are wasted, on a mission to change that. CEO @ Reason (13yrs, $80M media p/a), Founder @ https://teapaw.org/t.co/scfopqdSDT, fixed iOS14 & conversion loss
New Zealand
Joined February 2013
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Lovely piece of data work!
Here's the story. I have access to 2,979 PMax ecommerce campaigns. It's probably not the biggest single sample of the market. GroupM or whoever prob has more.
But GroupM is not going to drill the data and share what they found with you. I will.
(1/n)
#ppcchat
This is exactly what happens when you turn RescueMetrics.com on. @ZacharyLDuncan - DM me if you’re keen, happy to walk you through it. If not, I’ll assume you’ve solved it!
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Thanks for having me @morgocommunity!
New Morgo podcast out this morning featuring Tim Pointer, CEO at Reason – a digital marketing agency that helps businesses around the world realise their opportunity for growth.
Check it out on your favourite podcast platform or on the Morgo website here: bit.ly/3bRu6Va
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The problem with capitalism is there isn’t enough of it. If Amazon was broken into smaller companies doing $1M revenue each, that would be 664,000 privately owned companies.
News headline generator: [relatable group of people] are [overly strong emotion] because [known company] does [vauge thing]… Click here.
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I read this quickly as “What’s your favorite BLUE smell” before jumping in an Uber. Made for a very thought-provoking ride.
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I can understand why. Our data shows 20-55% of most third-party platform requests (tags, pixels, scripts etc) are disrupted in someway. Unfortunately they’re are not evenly disrupted.
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Part of the reason we have a 94% staff retention rate. Unlimited health days! linkedin.com/posts/timpointe…
