Poool provides digital publishers with the tools, expertise and inspiration needed to succeed in their membership and subscription strategies 🔥
Bordeaux, France
Joined January 2016
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Very proud to be involved in this initiative
So excited to launch The Bridge Project: Audience Revenue. This program provides support to publishers looking to launch reader revenue in partnership with @fundjournalism, @PooolTech, @simplecirc, @GetCurrentNow & Upside Analytics.
Learn more here: ow.ly/YS4t50Le3au
We did a thing...
We launched a B2B media!
@TheAudiencers @TheAudiencersFR
- Content to facilitate decision-making
- The operational advice needed to succeed in these strategies
- Expert contributions from some of the best in the business
theaudiencers.com/
Poool is proud to announce that we've raised €4 million in a series A fundraising for our all-in-one Membership & Subscription Suite!
Find out more: blog.poool.fr/poool-announce…
Our CEO, Maxime Moné, gets down to the important question of paywalls and SEO, summarized brilliantly by @wnip
Paywalls’ impact on SEO: How publishers can minimize risk and maximize value
whatsnewinpublishing.com/pay…
New report offers tips on how publishers can minimize the impact of paywalls on SEO. #publishing
Come say hi to @madswhite0 & @guillaumelec from our team at @dmexco
I'm heading to @dmexco with @PooolTech in less than 2 weeks!
AND I'm offering a free audit of your reader revenue strategy if you book a meeting with me before the event - I'll analyze your model and provide personalized recommendations & use cases! Just drop me a PM :)
Very excited to announce that we have the pleasure of sponsoring this year's Media Moments report!
Filled with industry insights, case studies and key events that have shaped 2022, this report is an essential read for digital publishers
Sign up to receive your copy on Nov 30th👇
We're delighted to have @PooolTech, the all-in-one Membership and Subscription Suite for publishers, as sponsors for this year's Media Moments report! The report will launch on Nov 30th, and you can pre-register for it here: voices.media/mm22/
We've established a product partnership with Edisound, the solution for distributing and monetizing podcasts...
Edisound manages the podcast. Poool converts the listeners into members and subscribers!
Find out more: blog.poool.fr/poool-x-edisou…
EBRA group showing how it's done with their beautifully designed paywall across all brands...
- Clear value proposition
- Offers integrated into the wall to reduce a step in the funnel
- Well-communicated list of benefits for subscribers
- Mobile-friendly version
Successful conversions involve a perfect balance between engagement & frustration.
How can you find this?
We dive into the strategies to employ to find this sweet spot in our article for @journalism.co.uk
journalism.co.uk/news/conver…
The summary of the @Chartbeat x @PooolTech webinar is out, including free download of the replay & slides 😍
- Quantify the loyalty journey
- Monetize conversion events
- Adapt user experiences
- Key take-aways and Q&A
blog.poool.fr/chartbeat-x-po…
Come say hi to our Content Marketing Manager 👋
Excited to be attending the @PPA_Live Awards tomorrow! I've got my dress packed and now en route to the airport for my flight back home to the U.K. - see you soon London 🇬🇧
Putting your audience first in your reader revenue model makes complete sense
Yet many concentrate too much on a one-size-fits-all paywall model
In this article we explain how to employ a user-centric subscription model & why ARPU should be your north star metric
Journalismnews: Forget focussing on paywall types - it is time to put your audience first dlvr.it/SSW3zP
Today’s the day!
For 6 years, we’ve helped publishers convert their audiences. But this is only the start…
Today, Poool is proud to announce the launch of The Membership & Subscription Suite! Discover our 3 (yes, 3!) new products in our blog post: shorturl.at/fqwHK
Something's coming…
Without being over dramatic, this is Poool's BIGGEST announcement EVER!
Mark it in your calendars, June 14th is the day.
The day we reveal what our teams have been working on, ready to take your reader revenue strategies to the next level (and beyond)!
The essential engagement KPIs for optimizing conversion rates with @Chartbeat
- How to track & measure essential engagement KPIs
- Strategies for implementing soft conversion steps
- Research on the effect of pre-paywall engagement on conversions
lp.chartbeat.com/download-op…
Increasingly more brands are turning to publishing to support their business model - but why is this? What is there to gain? And how can brands make this strategy a success? blog.poool.fr/brand-publishi…
upday x Poool partnership: Le Journal du Dimanche case study
Discover how @leJDD is successfully acquiring audiences through @updayFR and converting users into subscribers with Poool simultaneously 😍
blog.poool.fr/jdd-case-study…
LinkedIn Live: Ask the experts! March 16th, 4pm CET
Discover how to launch a subscription strategy with our expert consultants as they share their experience from working with @nytimes, @canalplusgroupe & @TheEconomist linkedin.com/video/event/urn…