Mike Porsch

NCBA calls ranchers "activists" for wanting consumers to know where their beef comes from. Here is who NCBA actually works for: In 1996, NCBA acquired the Federation of State Beef Councils, giving them control of 10 of 20 seats on the Beef Promotion Operating Committee. The same board that awards NCBA its own contracts. In FY2024, NCBA captured $25.4 million of the $37.1 million in checkoff funds. 68% of every mandatory dollar ranchers are forced to pay. NCBA sued to block MCOOL in 2013. Helped repeal it in 2015. Their 2025 Policy Book still opposes MCOOL and any audit that would expose their fund control. The organization that controls your ranchers' checkoff dollars spent those dollars lobbying to remove the label that would have identified your beef as American. 665,000+ beef cattle operations gone since the Checkoff began. Ranchers keep less than 35 cents of every beef dollar. Down from 60 cents in 1980. NCBA does not speak for ranchers. They speak for the packers who benefit from rancher labor being invisible. @BeefUSA