🎙️ Meet PortMA's Client Services Team Join Cameron Reynolds and Makala Greene, PortMA's Research Managers, as they break down the data behind our Syndicated Event Report: Destination Venues Sponsorship Benchmarks.

We’re proud to spotlight our long-standing partnership with Ethos Marketing Together, we’ve used marketing communications research to uncover meaningful insights and support smarter brand decisions. Here’s to continued collaboration and shared success.

The strongest experiential programs don’t reinvent measurement every campaign. They use standardized metrics to create consistency across field teams, data entry, reporting, and year-over-year analysis.

Measuring event reach shouldn’t be guesswork. If you’re investing in experiential marketing, you need the right metrics to prove impact and build stronger recap reports.

Future purchase intent changes based on a consumer’s relationship with the brand.

Experiential measurement becomes far more powerful when you can connect engagement to estimated revenue.