The world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
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Connect a second Google Ads or Meta account and give it a label. When a connection breaks, the badge says whose move it is: Reconnect if it's yours, Needs attention if it's ours.
DECKED's dashboards ranked their awareness work last. Prescient's model ranked it first, over 2024 to 2026.
DECKED had suspected their awareness work was pulling more weight than the dashboard gave it credit for. They just needed a number that could prove it.
Full story here: prescientai.com/case-studies…
Budget arrived a few days into the month? Media Forecaster now starts plans up to 14 days back. Past days use what you actually spent, and results report through yesterday.
Traditional marketing mix models still treat revenue like a pie chart.
A base revenue slice, then one slice per channel, all adding up to the total. These models assume each channel’s slice can be measured independently of the others.
To see both sides, a model has to measure two things for every channel:
→ Direct revenue: what a channel drives on its own path. Platform dashboards already show this part.
Onboarding to a measurement tool shouldn't take weeks of spreadsheets. Every source on one screen, a clear count of what's left, and an assistant for when a connector gets stuck.
Your question is saved before Prescient AI answers it, so it's never lost. Plans built in chat now follow the New Plan order and warn you about big budget swings.
Modeling the Market, issue eight: TikTok Web Ads.
In the week of October 12 to 18, 2026, spend on TikTok Web Ads rose 10.2% versus the week before. Modeled ROAS fell from 3.72x to 3.15x.
The drop alone doesn’t say why. Where the revenue landed and how much of it was halo effects does, and platform dashboards usually can’t show either. About a third of it landed somewhere other than the brand’s own site, and halo effects moved too.
