Helping purpose-driven organizations communicate complex topics to build trust, change perceptions, and drive action. Posts by @GabrielMJacobs.
Seattle, WA
Joined September 2023
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We assume technology will replace humans. More often, it simply changes what humans are valued for.
Calculators didn't eliminate mathematicians. AI won't eliminate communicators. It will just reduce the value of generic, disposable content.
axios.com/2026/05/15/human-v…
With the rise of the outrage economy, we often mistake the loudest voices for the majority.
The most trusted brands aren’t the loudest or quietest. They’re the most consistent.
As communicators, we need decision frameworks rooted in mission, not panic.
prdaily.com/prs-quiet-shift-…
Prescient Communications retweeted
What determines how Americans view gas prices? As it turns out, our politics.
This is what scientists call 'motivated reasoning'—our beliefs influence our perceptions.
We don't form our opinions based on reality, we form our reality based on our opinions.
Want to build deeper connections with your audience? Start by understanding them as individuals. Explore ways to uncover the human truths behind those who matter most. buff.ly/3y6e5Gn
Ready to elevate your organization's impact? Stop pitching into the void and explore the keys to securing headlines. buff.ly/3YeIbBY
Prescient Communications retweeted
There will be more global elections in 2024 than any other year in history. So, how can purpose-driven organizations navigate this uncertainty? #2024elections
As #AI continues to revolutionize communications, 2024 will undoubtedly be a transformative year in the role of technology in shaping our lives.
