Creators, know your worth. Brands love the word “collaboration” when they mean “free ad.” Let’s talk numbers. A brand reached out for a dedicated or integrated video. Their deliverables: -“Must” highlight 2 selling points -Post within a month -Title and Description control (this is bad on YouTube IMO) -Need to approve a draft before posting The offer…. The product😂 There are already multiple examples of this product category performing very well on my pages. But let’s use my most recent long-form video uploaded 4 days ago: 7,000 views. 5% action rate. That’s 350 qualified clicks. Brands pay serious money for that level of intent. A fair market rate for a mid-roll integration on those metrics? 👉 $2,000–$5,000 And I’ve had videos like this generate 10,000–20,000 clicks. So when someone says, “We’d love to partner…” and skips the budget part… Understand what you’re actually being asked to give away. Your audience = trust. Trust = conversion. Conversion = revenue. Price accordingly.