ALT Image shows Venn Diagram with one small circle within a bigger circle. The small circle is ‘what people see: has things like ‘simple stuff’, messing around on the internet’, ‘common sense’ ‘enjoyable and creative’ and ‘coffee’. The big circle is ‘What the job involves’: has things like ‘Based on insights’, ‘imposter syndrome’, unexpectedly tricky’, ‘writing skills’, sign off from 99 people’, ‘a bloody nightmare’, ‘sophisticated techniques’, ‘fun’, ‘more coffee’, ‘egos’, ‘mistakes swiftly corrected’, ‘fighting stupid suggestions from colleagues’, ‘judgement calls based on experience and learning’