| 22 | ➞ VP, Content Strategy @FixatedStudio | Prev ➞ @TypicalGamer @Jesser @MrBeast // [email protected] |
NY & NC
Joined February 2014
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I didn't mean to accidentally mislead some people and get them excited 😅
I'm not playing in MCC or doing anything alongside it at the event (I actually have to leave the day that MCC is on, so sadly I won't get to see it in person). I'm hoping I get to meet the friends I made from MCC and the people who run the show behind the scenes, though! I have a huge amount of respect for MCC and the chance they gave me to play in it so consistently. I'm not sure if I ever shared this online, but my girlfriend and I actually framed my MCC coins and surrounded them with the team icons from the Christmas ornaments they released!
I'm going to @TwitchCon ! If any friends or mutals are going, send me a message!
Streaming on Twitch was a huge part of my content journey, and I made a lot of friends because of that platform, so it'll be great to catch up and see everyone
I'm going to @TwitchCon ! If any friends or mutals are going, send me a message!
Streaming on Twitch was a huge part of my content journey, and I made a lot of friends because of that platform, so it'll be great to catch up and see everyone
A channel I work on just hit its 1 year anniversary 🎉
When I joined in February (Channel was 4 months old): ~100K Subscribers & 3 Videos
8 Months later: We're closing in on 500K Subscribers & 64M views 🔥
It's never too late to start a channel & grow
I’m shocked Roblox hasn’t been updated for the Duo yet, it seems like it’d be the perfect device to play on
So people are shocked that a product that isn't even out to the public yet doesn't have a bunch of 3rd party apps optimized for it...
(I understand MKBHD outlining this in his review since this video is meant to cover everything and will be relevant until the next one comes out, but the public reaction seems way overblown)
Apple pay kept wanting to ship the phone to my parents house and then it would crash after I changed the address 🙃
AB testing the intros or editing styles for different videos is gonna be INSANE.
Also, dynamic thumbnails for new vs returning viewers are super exciting. I've personally noticed some really good thumbnails lose an initial A/B test because the core audience doesn't immediately recognize it as their favorite creator, but then applying that thumbnail later will give a MASSIVE boost to the video since it's mostly new people seeing it and they don't have a bias about the creator and are clicking on it solely for the packaging.
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
Anyone have personal experience with pet insurance for dogs? Is it actually worth the money, companies to avoid, etc.
I’ve just seen so many mixed stories and a lot of it seems to come down to what company you go through but I always prefer real stories over reviews
GTA 6 looks insane, and the gameplay is recorded from a base PS5 which is super impressive, I can only imagine what it’ll look like on a PS5 pro or PC
Nearly 10 million views on a short. The channel has 400,000 subscribers, so that's 23x our subcount 🔥
Today is the day, let the games begin 🫡
Starting 8/24, views will count the moment a video begins to play (w/ no minimum watch time) across all formats (VOD, Shorts, & Live). We’re standardizing views to reflect creators’ true exposure across YouTube, making it easier to show their value to brand partners.
This update won't impact creator earnings or YPP eligibility.
Details: goo.gle/4gkNM1e
I wonder how this will effect how creators & strategist look at outlier videos as a strategy, since now even just the little preview that plays when you hover video will count as a “view” and videos before this change will not be retroactively.
Especially since they’ve given some creators a beta feature called “Research” that will show you outlier videos directly on YouTube studio and you don’t have to use a 3rd party website
Starting 8/24, views will count the moment a video begins to play (w/ no minimum watch time) across all formats (VOD, Shorts, & Live). We’re standardizing views to reflect creators’ true exposure across YouTube, making it easier to show their value to brand partners.
This update won't impact creator earnings or YPP eligibility.
Details: goo.gle/4gkNM1e
