We share #realestatemarketing tips, tools, and trending stories that help real estate agents and brokers generate more (and better) buyer and seller leads.
Los Angeles, CA
Joined November 2007
- Tweets2.2K
- Following13
- Followers176K
- Likes229
Pinned Tweet
New here? Here's what we post for agents every week:
Monday: the rate math to use at your next listing appointment.
Tuesday to Thursday: one real seller question, answered by agents in a sentence in the replies.
Most days: a script, AI prompt, or rewrite you can use that afternoon.
The best of it goes out free every Friday in our newsletter. Link below.
Investors and second-home buyers made up 20% of September home sales, up from 15% in August and a year ago.
So if your listing could work as a rental, market it that way too:
Get a rent estimate from a local property manager.
Put it on a one-page sheet with taxes, insurance, and any HOA fee.
Send it to every investor you've worked with the day it hits the MLS.
Source: NAR Existing-Home Sales, Oct 13, 2026 (from NAR's Realtors Confidence Index): nar.realtor/newsroom/existin…
Mortgage rates dipped to 7.32% in Freddie Mac's latest weekly survey, from 7.40%. On a $400,000 loan, that's about $22 a month.
A year ago, at 6.19%, the same loan cost about $300 a month less.
So when a buyer says, "I'll wait until rates come down," try:
"What payment are you waiting for? Let's have your lender show what that payment buys today, taxes and insurance included, and decide from there."
Source: Freddie Mac PMMS, Oct 22, 2026 (7.32%, down from 7.40%; 6.19% a year ago): freddiemac.com/pmms Math is principal and interest on a 30-year loan; taxes and insurance come on top. We post the rate math every week.
We asked: a seller says, "Can we skip the MLS and just market it privately?" More than 40 of you answered in one sentence.
The best answers didn't argue. They asked a question back:
"What has you curious about an off-MLS strategy?" (@LivingInNorthGa)
"What do you value most: privacy or sales price?" (@JenNunnHomes)
"Of course we can... might I ask why you want to do it this way?" (@Patrick68610735)
Find the reason first. Then talk about exposure.
teapaw.org/REMarketingTips/status…
The Real Estate Marketing Update, free every Friday: realestatemarketingupdate.co…
Before:
"Just checking in! No offers yet, but hang in there!"
After:
"Week 3: 11 showings, 2 second visits, no offers. The comment we keep hearing is the price compared with the house on Elm. Can we talk Thursday? I'll bring two options."
Bad news doesn't lose you the listing. Silence does.
14.5% of homes that went under contract in September fell back out. That's about 1 in 7, the highest share on record outside spring 2020.
The usual reasons: the inspection, a payment that came in higher than expected, or cold feet.
Before your buyer writes the offer:
Get the full monthly payment from the lender, taxes and insurance included.
Walk the house looking for inspection problems, not just finishes.
Ask: "What would make you walk away from this one?"
Source: Redfin, Oct 12, 2026: redfin.com/news/pending-home… The figure comes from Redfin's analysis of MLS data (Redfin is a brokerage).
A new federal housing order targets monthly PMI, refinance title fees, and VA/USDA loan rates.
Edition 98:
• Turn policy news into a local buyer cost funnel
• Track local mentions Google Alerts misses with Alertmouse
• Separate real client savings from headlines
ALT Edition 98 of The Real Estate Marketing Update. Tip: turn policy news into a buyer cost funnel. Tool: track local mentions that Google Alerts misses. Trend: new housing order targets PMI and refi fees.
Read Edition 98 and subscribe FREE:
imforza.link/remu-98-x
A seller asks: "What do I get for your fee that a flat-fee broker won't give me?"
What's your answer, in one sentence?
Turn your MLS's monthly stats into a past-client email in two minutes. Paste the numbers for your area into any AI assistant with this:
"Write a 120-word market update for past clients using only these numbers. Pick the three that matter most to a homeowner, say what each one means in plain words, and end with one sentence for anyone thinking of selling. No hype."
Send it as a plain email from you, not a designed newsletter.
We send one tactic like this every Friday in The Real Estate Marketing Update. Free: realestatemarketingupdate.co…
A seller asks: "Can we skip the MLS and just market it privately?"
What's your answer, in one sentence?
Adjustable-rate loans made up 14% of mortgage rate locks in September, the highest share since at least 2019.
So expect more buyers to ask about one. Before they decide, sit down with their lender and get three numbers in writing:
The payment today.
The payment after the first adjustment, if the rate rises to the cap.
The payment at the lifetime cap.
If they can live with the third number, it's a real option.
Source: Optimal Blue September 2026 Market Advantage report, Oct 13, 2026 (highest ARM share in its data going back to 2019): www2.optimalblue.com/optimal…
