R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

Joined October 2008
I'm at an age where I need to be honest with myself about my career prospects. I'm probably never going to consolidate an empire.
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Premier League teams been busy at CES
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Agency holiday parties in 2026
Some parents are ditching plates and silverware for a “dump dinner,” pouring the meal straight onto a foil-covered table and letting the kids dig in. For these families, it’s less about manners and more about making memories.
Readers added context they thought people might want to know
The "dump dinner" is a viral social media trend of staged videos primarily for engagement, not a common family practice. Children in videos often react with alarm rather than requesting it. thebiglead.com/dump-dinner-vi… theguardian.com/food/2026/feb/… newsweek.com/table-dump-din…
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Feels like no one wants to join the conversation anymore
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Guy on the subway is carrying "The Dealmaker's 10 Commandments." Just imagine if he opened it.
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Staunch thumbs-up emoji users watching the scene with the text
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Client who says "great work guys" on the call, then emails five pages of notes
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"You all agree on something? Well... not this guy! What do you have to say to him??"
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Consensus gives the algorithm a panic attack.
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"Darty." Will you please listen to yourselves.
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😶
Today is Evaluate Your Life Day.
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Whatever you think this movie will be, your expectations will be surpassed. Words like "masterpiece" and "pure cinema" can feel corny, or a joke. But that's what this is.
“You Can See Everything” has generated a massive $15 million over its opening weekend. Director Nathan Fielder and Lance Oppenheim’s much-hyped look at Elizabeth Holmes has secured the largest debut for any film playing on under 1,000 screens since 2006’s “Borat." It’s also the biggest opening for a documentary in over 20 years. bit.ly/4zIqxGv
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Coinbase creative team working overtime to launch a new campaign
No friends. No girlfriend. Virgin all of my life. No family. Crypto is all I have.
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Relatable for anyone who drives the BQE
The Roadster could genuinely be a lifesaver in situations like these.
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"How did that get approved" idk how does anything get approved. No really, I'm asking. How does one get something approved?
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The most influential ad person is your legal reviewer
Do you agree with Geno Schellenberger?? Tune in to the Breaking and Entering live show Tues-Thurs at 12 PM ET
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People still won't know how to merge or that you're supposed to turn your headlights on when it gets dark, but this is very impressive.
Real life, baby
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Who agency strategists and creatives picture when thinking about a 45 - 55 y.o. audience
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If a newsletter is a link dump and/or contains no distinct human POV, it should not exist, much less cost money
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Microdramas... you mean work?
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