Research-driven insights on online behaviours, tech innovation, digital safety and youth media engagement.
Joined January 2025
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What does the constant sharing of data do to parenting norms and expectations? And how does it shape the development of children's independence, resilience, and trust?
Our research for the ICO explored how data sharing is shaping parenting and childhood.
think.revealingreality.co.uk…
Today, our report 'The OnlyFans funnel on social media' is featured in The Times. Building on Infinite Scroll, we found creators using TikTok, Instagram & YouTube to funnel children towards paid adult content
think.revealingreality.co.uk…
In wave 12 of our Children's Media Lives report for @Ofcom, you can hear how 17 children talk about social media – and who they think it's really for – to a change in how AI features in their daily lives & more.
Read the report: revealingreality.co.uk/child…
We've been highlighting the issue of children interacting freely with adults on Roblox since April.
Our investigation of Roblox's new safety features in September revealed the problem persisted.
We're pleased to see Roblox implementing age verification to address this.
As before, we'll test these new measures once they go live.
theguardian.com/games/2025/n…
See what our September investigation uncovered here:
think.revealingreality.co.uk…
"My avatar is cyberbullied, aggressively killed, sexually assaulted and shat on - all with parental control settings in place".
The experience of Australian reporter, @msmarto, comes as no surprise to us.
theguardian.com/games/2025/n…
For the past year we've used child avatars to experience Roblox as a child would - pre and post the introduction of new safety features.
Read our article to learn more.
Four months on: is Roblox any safer?
think.revealingreality.co.uk…
The @mollyroseorg commissioned us to investigate children's online exposure to harmful content. Would you let your child use a social media platform where one in twenty children reported seeing content encouraging suicide within the past week?
revealingreality.co.uk/wp-co…
Egg monsters. Multiplying kittens. Too many fingers. AI-generated content was surreal & instantly recognisable as artificial. It's moved on. Now it's creating caricatures of Britain: our towns, our politics, our divisions. This is AI Britain: think.revealingreality.co.uk…
4 months ago, our investigation into Roblox revealed adults & children mixing freely, with sexually explicit content easily accessible to young users. Roblox has since rolled out a number of updates. We’ve returned to the platform to explore the changes: think.revealingreality.co.uk…
We welcome the progress – Roblox appears to have made genuine improvements in blocking the most inappropriate content from young users. However, the core issue remains: adults and children can still interact without meaningful separation.
Children’s Data Lives, commissioned by @ICOnews, is now in its second year. It tracks a cohort of children to uncover how their experiences are shaped by data-driven digital design and what this means for their evolving relationship with data: revealingreality.co.uk/how-d…
"I could be going out with my friends but I'm stuck in my room watching TikTok"
But what happens when children give up their smartphone? That's what 32 children did at Ecclesfield School. Follow the link below to watch our short film and find out more.
think.revealingreality.co.uk…
When Ecclesfield School approached us about their trial of 32 pupils giving up their smartphones entirely for 3-weeks, we jumped at the chance to visit and find out more - documenting the experiences of the children, parents and teachers involved on film: think.revealingreality.co.uk…
'I talked to mum more after I gave up my smartphone' bbc.in/4kHVTox
Do you think violent or abusive online pornography contributes to the normalisation of violent sexual behaviour in the real world?
64% of the 2000 pornography users we surveyed thought so.
Read more in our report for @BBFC: lnkd.in/eNHX_X4x
Our latest research for @BBFC has been published. We surveyed 2000 adult pornography users across the UK to explore their exposure to and attitudes towards violent or abusive pornographic content. Read our report to find out more: revealingreality.co.uk/viole…
When adverts, news, entertainment & opinion appear in one social media feed, how can children distinguish between them? In partnership with the
@PSHEassociation, we designed and tested school-based lessons to support children to reflect more critically on social media content.