RayPoonMY

"Start where you are. Use what you have. Do what you can."- Arthur Ashe via @Lifehackorg quotes.lifehack.org/quote/ar… #quote #inspire

Phone crashed suddenly and had to spend a big part of the weekend setting up a new phone. 10 years ago, it might have taken me 30mins. Now it takes a day. Which shows how many things we use our mobile phones for nowadays.

Strong declaration on the importance of #marketing: "Because the purpose of business is to create a customer, the business enterprise has two & only two basic functions: marketing & innovation. Marketing & innovation produce results; all the rest are costs." -Peter Drucker

Key takeaways: Be very focused on a single message; tell a story the audience can relate to; be consistent. #branding #marketing forbes.com/sites/goldiechan/…

Confirmation bias: When people would like a certain idea/concept to be true, they end up believing it to be true. They embrace information that confirms that view while ignoring or rejecting anything that casts doubt on it. psychologytoday.com/us/blog/… #psychology #selfhelp

"Infographics" are an oft misused term. The visuals on an infographic must help you understand and remember the content better. Just putting images & text together doesn't mean it's a #infographic. venngage.com/blog/what-is-an… #graphicsdesign

Infographic: The Anatomy of a Smart City visualcapitalist.com/anatomy… via @Visualcap Neat data & visual story that illustrates what #smartcities look like.

How brands can avoid working with fake #influencers. Wow, you can buy 100 fake followers for just 3 dollars :p socialbakers.com/blog/fake-s… #socialmediamarketing

Great guide to quickly setting up a straightforward Google #AdWords campaign entrepreneur.com/amphtml/304… #socialmediamarketing

Good corporate #storytelling puts the audience first, builds trust, & grabs attention by alternating between a problem & resolution of the problem. forbes.com/sites/forbescommu… #marketingstrategy

"There’s a lot of work that goes into every single post. Every post needs to fall within a content pillar that we have to create for a brand and ensure that the copy suits the brand’s persona.” -@xavierlur #digitalmarketing blog.smu.edu.sg/undergraduat… via @sgsmu #socialmediastrategy

Strategic Planning VS Tactical Planning. Or the difference between WHAT you want to achieve (the business objectives) in the long run VS HOW to do it in the short-run. #DigitalMarketing #MarketingDigital

Sobering read...40 to 50% of jobs would be automated by #AI in the next 15 years. What's left would be the jobs that require creativity or compassion & the human touch. #techdisruption todayonline.com/commentary/j…

Yes! Finally found a good Twitter hashtag analysis platform that allows buying of single reports and doesn't require a monthly subscription. tweetbinder.com @TweetBinder #digitalmarketing #Analytics

For organisations that do #digitalmarketing really well, each of these components is a full-time role in itself.

Our 19yo intern recently said she doesn't have a FB account and that FB is for old people. theguardian.com/technology/2… #digitalmarketing #socialmediamarketing

Facebook gets outed - they're clearly cutting traffic referrals to your website & want you to host content natively on their platform. Nasty. niemanlab.org/2018/08/facebo… #digitalmarketing #socialmediamarketing

Dog keeps former drug addict clean and gives him a life purpose. Not often I watch a video through on mobile but this was one of those. #feelgood #feelgoodstory

#Multiculturalism #WorldCup2018 teapaw.org/ValaAfshar/status/1018…