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Built to deliver incremental growth beyond search and social, using exclusive 1st-party data w/Realize ID: connecting signals the walled gardens can't see.

Joined October 2025
Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)Photo by RealizeForAdvertisers (@RealizeAds)
You can now build, launch and optimize a fully functioning campaign for the open web with Realize in under 10 minutes, right from your favourite AI assistant! Realize MCP & Skills lets you build it all, creatives included, with no bidding expertise needed. Within minutes, and with just a few clicks, your ads can reach premium publishers like ESPN, Apple News and more. Watch the Realize Plugin for Claude in action on ‘Adam’s Lab:’ realize.com/mcp @AdamSingolda @taboola
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"For us, it's an affiliate network dream” shares Nitzan Melman, Co-Founder, Revenue Rock. Most affiliate buyers know the frustration of optimizing for a machine that doesn’t know your ROAS target or your partners. Affiliate agency Revenue Rock found the opposite with Realize, where demand meets supply and affiliates reach trusted offers in a blink of an eye. What’s the biggest barrier stopping your affiliate program from scaling past search and social? 🦊
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“If a signal tells you in week two that you need to change something, then you don’t want to wait another four weeks.” Susanna Eiber, Head of Marketing Germany, @BMWGroup and @taboola's Krishan Bhatia on how BMW Germany acts on real-time data mid-flight with Realize 🦊
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Meet the team behind Realize, @taboola's ad platform, at Affiliate Grand Slam Rome 2026 🇮🇹🦊 Stop by booth H2-2070 to talk about incremental growth beyond search and social sigmaworld2026.expofp.com/?h… or catch our sessions to build your performance marketing playbook! 🦊
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Still rebalancing your budget across campaigns manually?. Rejuvacare gave Budget Allocator, part of Realize+, two months and a diverse wellness portfolio to work with. Budget Allocator moved budgets between campaigns automatically, shifting spend toward the lowest-cost conversions as performance changed. "Budget Allocator is an offering we haven't seen on any other platform and it has transformed how efficiently we scale. We've seen the impact directly on customer lifetime value." shares Igor Naumoski, Head of Media Buying, Rejuvacare The result: 3,100+ purchases $300K+ in incremental spend 3.2x peak in weekly spend 🦊 All while hitting their CPA goals. Read the case study: realize.com/case-studies/rej… Join thousands of marketers already unlocking success with Realize: realize.com/realize-plus-age… @taboola
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What happens after the click tells you *who* you actually reached 🦊 @LivguardEnergy one of India's leading energy solutions brands, used Realize ID to find audiences more likely to engage with their site. With Realize ID, their visitors saw 16% longer sessions than paid search traffic and took 29% more actions per session than social traffic, compared to their other paid channels. How they did it: realize.com/case-studies/liv… @taboola
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Buying a home doesn't usually start with a search query. It starts with someone reading about their financial options, wondering if there's a financially smarter way to purchase without a bank loan. Embracon needed to reach their audience at the moment that real purchase intent forms. They were already running campaigns across search and social, but those channels only captured people already looking. With Realize, Embracon distributed sponsored articles across premium Brazilian publisher sites, educating consumers on how consortium works. To sharpen their ad creative, they worked with @taboola's Creative Shop, with in-person training that lifted the quality and performance of every ad they ran. The results? 4% more unique leads year over year. Home purchases traced directly back to the campaign. A projected 94% increase in their Realize budget for 2026. Awareness-stage content converts. Read the full case study and tell us if you disagree: taboola.com/resources/case-s…
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Bold marketers are using AI to explore at a lower cost than ever before. Taboola’s SVP of Strategy & Corporate Marketing, Tom Inbal, broke it down from the Blue Stage at OMR 2026.
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Home services ads earn attention when the creative looks like it belongs in the homeowner’s neighborhood. Tyler Sorensen, Sr. Creative Strategist at Taboola, shares how to build it. 🦊 Get the Taboola Creative Shop playbook, featuring trends based on real-time data collected and analyzed by Realize: taboola.com/wp-content/uploa…
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"For us, it's an affiliate network dream” shares Nitzan Melman, Co-Founder, Revenue Rock. Most affiliate buyers know the frustration of optimizing for a machine that doesn’t know your ROAS target or your partners. Revenue Rock found the opposite with Realize 🦊 Growth agencies and affiliates ready to scale beyond search and social can see what that partnership looks like: realize.com/agencies/
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Meet the team behind Realize, @taboola's ad platform, at Affiliate Grand Slam Rome 2026 🇮🇹🦊 We’ll also join two sessions on the AGS Stage, Hall 2: 📅 Nov 3, 11:00 | ‘Beyond Native Advertising: How AI Is Reinventing a Multi-Billion Dollar Industry’ with Raoul Gutierrez Alamo. 📅 Nov 5, 13:00 | Search Arbitrage in 2026: Is the Model Still Built to Scale?’ with Andrew Bellach Find us at booth H2-2070, Hall 2, Fiera Roma, talking about incremental growth beyond search and social.
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We’ve received a Cas d’Or Award for Lead Generation alongside our collaborators at Verisure France × Schwartz Consulting 🏆 We’re honored to be recognized for work that has consistently delivered outstanding lead volume and quality at scale for Verisure since 2023. “Realize has become an important source of qualified prospects for our sales teams. By connecting our online campaigns with deeper offline outcomes, we can understand which activity is generating genuine interest and optimize our investment with greater confidence.” - Célim Saidj, Social Media & Display Manager, Verisure Read the award-winning case study: realize.com/case-studies/ver… Congratulations to all the teams! 🥳 @taboola
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Moritz Frankl, Founder & CEO of ecomtorials, on why marketers with a 40+ audience should give Realize a try: “Lower CPCs, better customer acquisition costs, and higher AOV await you when you run ads with Realize.” 🦊 Reach high intent audiences for every client and drive more conversions across your campaigns: realize.com/agencies/ @taboola
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RealizeForAdvertisers retweeted
Hamburger Morgenpost (MOPO) doubles down on Taboola’s DeeperDive as the first publisher in the DACH region to integrate DeeperDive and, at the same time return as a Taboola partner. Arist von Harpe, Managing Director of Hamburger Morgenpost noted, “With DeeperDive, we offer our readers an AI experience based on our own, trustworthy content.” “The fact that the Hamburger Morgenpost is the first publisher in the DACH region to adopt DeeperDive, and to return to us exclusively as a partner, is a strong endorsement for us. It shows that a true partnership and the right technology make all the difference.” says @AdamSingolda, CEO and founder of Taboola. Read more: taboola.com/press-releases/h…
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Use Pacing Health Insights in Realize to make smarter strategic moves and burn less through your monthly limit. One rule worth knowing: set your daily budget to at least 10x your target CPA so the algorithm has room to test and stabilize. realize.com/marketing-hub/ho… @taboola
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Rejuvacare scaled their spend thanks to Realize+ Budget Allocator, which automatically shifted their budget toward its lowest-cost conversions. That added up to $300K+ in incremental spend, 3,100+ purchases and a 3.2x peak in weekly spend over two months. 🦊 See how a wellness brand with a diverse portfolio scaled without giving up their CPA goals: realize.com/case-studies/rej… Unlock your performance success with Realize+: realize.com/realize-plus-age… @taboola
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When results on their traditional media channels stopped growing, Philips Home Appliances needed a more intent-driven way to drive demand for their garment steamer. That changed when the team used Realize ID to reach high-quality audiences across top publisher sites 🦊 It focused on people actively researching home care solutions in metro hubs in India. The results: → 25% higher conversion rate vs. network average → 30% lower bounce rate vs. network average Philips Home Appliances have since expanded their work with Realize to other product segments, like air fryers and home security. In the words of their marketing team: “We partnered with Taboola for its extensive publisher network and robust audience targeting. Realize’s ability to align audience insights with ROI optimization has truly enhanced our campaign’s success.” Read the full case study: realize.com/case-studies/phi… @taboola
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RealizeForAdvertisers retweeted
What does it really take to build game-changing tech from the inside out? A lot of collaboration, creative problem-solving, and a whole lot of talent! Hear from our product and engineering teams on how they built Realize ID, Taboola’s privacy-first identity engine driving our data advantage.
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What Realize ID sees vs the very little that other adtech sees 👀 Realize ID connects the full journey, helping you capture attention ahead of the competition. Reach high-intent buyers early and stop spending on profiles that won't convert. realize.com/data-advantage/
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Use Pacing Health Insights in Realize to make smarter strategic moves and burn less through your monthly limit. One rule worth knowing: set your daily budget to at least 10x your target CPA so the algorithm has room to stabilize. Get the full strategy: realize.com/marketing-hub/ho… @taboola
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