Seeing the average person's reaction to animation prices explains a lot about why the industry's been struggling. Disinterested parties (including animation producers) think that if 1 second of movement costs $300, then 10 minutes must cost $150,000. Next time you see a 2D show, look closely. Most shows are only moving for a fraction of the runtime. We have people who don't know anything about directing and budgeting an animation taking control of productions, and being shocked when they learn how much it costs. They don't dig any any deeper to learn the countless ways people have been doing this medium affordably for decades, and they don't want to know