The Green Crusader Speaks: Why ‘Humanity’ is at the Heart of Purposeful Storytelling bit.ly/PRAXISIW26RT12 Shree Lahiri writes about the twelfth Keynote at #PRAXISIndia Weekend 2026 by Dia Mirza, Actor and Activist in #RTFeatures

Soft Power, Strong Reputation: Why Influence Is Earned, Not Announced - bit.ly/PRAXISIW26RT11 Shree Lahiri writes about the eleventh Keynote at #PRAXISIndia Weekend 2026 by Simon Whitehead, CEO, Portland in #RTFeatures

The Interpretation Trap: Why We React to What We Think People Mean, Rather Than What They Actually Say - bit.ly/RTWritersVault146 The quality of communication should be assessed by the meaning that survives its reception, rather than the confidence with which it was delivered.

From Culture Fit to Culture Add: Team Building in a Multi-National Gulf Workforce - bit.ly/RTOutlookGulf45 A culture-add approach requires intentional redesign of how teams are built, connected, and developed, writes Udit Pathak in #RTColumn #OutlookGulf today.

Science Communication – What it is all about - bit.ly/RTMediaLens13 Science communication is growing as science publications have become more now.  Science Today was a publication listing science achievements and it was stopped some time ago, writes Subbarayan Ganesh.

The Presence Of Words - bit.ly/RTLeftBrainRightBrain… Genuine care and concern are the main ingredients in crisis communication, not just what is said, but how its said and who is saying it matters, writes Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

Crisis of Authenticity: When Purpose Messaging Backfires - bit.ly/RTFreshTake111 Purpose communication is not simply about choosing a progressive message. It is about understanding the responsibility that comes with communicating it, says Prasad Ramasubramanian in #FreshTake

Where Algorithms Meet Goodwill: PR’s New Role in Pharma & Healthcare - bit.ly/PRAXISIW26RT10 Shree Lahiri writes about the tenth Keynote at #PRAXISIndia Weekend 2026 by Agnes Estes, Director & Head of Corporate Affairs & Business Development (APAC) Novo Nordisk in #RTFeatures

Calling all in-house communications teams! We are accepting nominations for the 30 Top Corporate Communications Teams, 2027! #30TCCT Nominate today: bit.ly/RT30TCCTFORM2027 Visit bit.ly/RT30TCCT for more information Powered by @KaizzenComm

Dark PR: The Industry Nobody Talks About – And Why We Need To - bit.ly/RTElevateExcellence65 We cannot claim to be trust-builders while tolerating a shadow industry built on manufactured distrust writes Honey K Bhargava in #RTColumn #ElevateExcellence today.

Influence is Cheap, Trust is Scarce: Why PR Must Prove its Words - bit.ly/PRAXISIW26RT9 Shree Lahiri writes about the ninth Keynote at #PRAXISIndia Weekend 2026 by Kerman Kasad, Head, marketing & Communications, Tawrid, in #RTFeatures

Everyone Has AI. So Where Does the Value Move? From Capacity to Advantage - bit.ly/PRAXISIW26RT8 Shree Lahiri writes about the eighth Keynote at #PRAXISIndia Weekend 2026 by Sanjay Nair, Global AI & Brand Marketing Lead, Boston Consulting Group in #RTFeatures

The Notification Paradox: Are We Losing Our Capacity to Feel, or Learning to Protect It?- bit.ly/RTWritersVault145 Technology has made us extraordinarily reachable, while our capacity to remain fully available to one another appears increasingly negotiable, says Ankoor Dasguupta.

Quiet Power: Why PR Must Become Business’s Strategic Partner - bit.ly/PRAXISIW26RT7 Shree Lahiri writes about the seventh Keynote at #PRAXISIndia Weekend 2026 by Meenakshi Nevatia, Country President, Pfizer India in #RTFeatures

Event Management – What should you know-bit.ly/RTMediaLens12 In India event management has gained currency as elsewhere and is growing.  Events will attract more customers, and event management is growing more and more in India now a days, says Subbarayan Ganesh in #MediaLens

The Quiet Power of Listening: Why Communication Leaders Must Hear Before They Speak in MENA - bit.ly/RTOutlookGulf144 The presence of high-ranking evaluators inside hierarchical systems can diminish the feeling of control experienced by lower-level employees, says Udit Pathak.

Purpose Fatigue: Are Consumers Getting Tired of ‘Cause Marketing’? - bit.ly/RTFreshTake110 For communications teams, the challenge is not merely to make a brand’s purpose visible, but to establish whether its claims are credible, says Prasad Ramasubramanian in #FreshTake today

What would dad do? - bit.ly/RTLeftBrainRightBrain… Energy is also data: the way someone shows up, who smiled and whom? Who sat where? So many subliminal data points get assimilated by being present in a room with another, says Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

Between Noise and Truth: Why Journalism Still Matters in the Age of AI - bit.ly/PRAXISIW26RT6 Shree Lahiri writes about the sixth Keynote at #PRAXISIndia Weekend 2026 by Zakka Jacob, Managing Editor, Times Now in #RTFeatures

The Two Core Mindsets That Make Us What We Are - bit.ly/RTDestinationMindset1… The first jump is to get into a mind frame of positivity and confidence to achieve and progress. Drive away all negativity and pessimistic qualities you possess, says Amitesh Banerjee in #RTColumn today.