Basic fraud filters miss bots. I chatted with Jim Banks on Digital Marketing Stories about detecting at a deeper level with @Anuraio.
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#AdFraud #MarTech #Anura #Invalidtraffic
Learn more about Anura by watching the full podcast episode here: youtu.be/CMH94CSijzU
How do overseas fraudsters bypass location filters using free VPNs? I joined Jim Banks on Digital Marketing Stories to break down residential proxy spoofing.
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#LeadGen #CyberSecurity @Anuraio
An agency was optimizing campaign KPIs toward fake traffic without knowing it. I joined Jim Banks on Digital Marketing Stories to reveal how we uncovered over 90% fraud on a major DSP.
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#DigitalMarketing #AdFraud @Anuraio
Stopping ad fraud gives you money back to spend on real buyers. I chatted with Adam Singer on Madvertising by @AdQuick about reinvesting for ROAS.
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#ROAS #PerformanceMarketing @Anuraio
Clean traffic means getting first pick of client ad budgets. I joined Adam Singer on Madvertising by @AdQuick to share how we built that advantage.
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#MediaBuying #AdTech @Anuraio
How do you catch a bot pretending to be a new iPhone? I shared a wild spoofing example with Adam Singer on Madvertising by @AdQuick.
Link below! 馃憞
#AdFraud #CyberSecurity @Anuraio
When your ad campaign numbers look off, trust your gut. I joined Adam Singer on Madvertising by @AdQuick to break down hidden fraud signals.
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#DigitalMarketing #ROAS @Anuraio
Blocking fraud in real-time takes over 800 data points behind the scenes. I joined Aleric Heck on Marketing Minds to show how it works.
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#AdFraud #InvalidTraffic #podcast #MarTech @Anuraio
Build vs. buy for ad fraud protection? I chatted with Aleric Heck on Marketing Minds about why in-house solutions quickly drain resources.
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#MarTech #CyberSecurity @Anuraio
