CEO of @Anuraio | Ad Fraud Expert | 33-Year Internet Veteran | EY Award Winner | Helping Brands Improve ROAS by Eliminating Fraud

Middletown, DE
Joined November 2010
Basic fraud filters miss bots. I chatted with Jim Banks on Digital Marketing Stories about detecting at a deeper level with @Anuraio. Full link below! 馃憞 #AdFraud #MarTech #Anura #Invalidtraffic
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How do overseas fraudsters bypass location filters using free VPNs? I joined Jim Banks on Digital Marketing Stories to break down residential proxy spoofing. Watch here! 馃憞 #LeadGen #CyberSecurity @Anuraio
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An agency was optimizing campaign KPIs toward fake traffic without knowing it. I joined Jim Banks on Digital Marketing Stories to reveal how we uncovered over 90% fraud on a major DSP. Full link in comments! 馃憞 #DigitalMarketing #AdFraud @Anuraio
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Stopping ad fraud gives you money back to spend on real buyers. I chatted with Adam Singer on Madvertising by @AdQuick about reinvesting for ROAS. Watch now! 馃憞 #ROAS #PerformanceMarketing @Anuraio
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Clean traffic means getting first pick of client ad budgets. I joined Adam Singer on Madvertising by @AdQuick to share how we built that advantage. Full link in comments! 馃憞 #MediaBuying #AdTech @Anuraio
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How do you catch a bot pretending to be a new iPhone? I shared a wild spoofing example with Adam Singer on Madvertising by @AdQuick. Link below! 馃憞 #AdFraud #CyberSecurity @Anuraio
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When your ad campaign numbers look off, trust your gut. I joined Adam Singer on Madvertising by @AdQuick to break down hidden fraud signals. Watch here! 馃憞 #DigitalMarketing #ROAS @Anuraio
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Ad fraud crossed 40% in June thanks to new AI attacks. I joined Adam Singer on Madvertising by @AdQuick to discuss what this means for marketers. Link in comments! 馃憞 #AdFraud #AI @Anuraio
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Blocking fraud in real-time takes over 800 data points behind the scenes. I joined Aleric Heck on Marketing Minds to show how it works. Watch now! 馃憞 #AdFraud #InvalidTraffic #podcast #MarTech @Anuraio
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