Read our CEO's @RichardCPiper response to the US Surgeon General's call to include better health risk warnings on alcohol labelling ⬇️ “The Surgeon General’s call to update labelling of alcoholic drinks in the US to include cancer warnings is a welcome move. Alcohol is directly linked to seven types of cancer and not just at harmful or hazardous levels of consumption. Yet as noted in the Surgeon General’s advisory, many of us don't know this. “This is not a coincidence as we’re purposefully being denied the truth about alcohol. It isn’t labelled in the same way as other food and drink with calories or nutritional information, nor does it come with any warnings about the health risks like those seen on packets of cigarettes or over-the-counter drugs. “That's because alcohol labelling is, both in the US and the UK, largely regulated by the alcohol industry itself and of course, they want to sell as many alcoholic drinks as they can. We need to end this farce of industry ‘regulation’ of its own labels. We’ve seen hugely successful action on the labelling of other health harming products like tobacco in raising awareness of risks associated with smoking and now we need to do the same for alcohol. “Proper labelling that forces the industry to get more honest will help all of us better understand the risks associated with alcohol, so that we know the real impact of our drinks and can make more informed choices. It is one of the key pieces of the puzzle for preventing entirely avoidable alcohol harm and we hope to see the UK Government following suit, particularly if it is to deliver on its pledge to halve deaths from the biggest killers including cancer as part of its 10-Year Health plan.”

Our new research reveals that 15.5 million Brits are planning to kickstart their 2025 without alcohol! Whether it be to save money, have better sleep or improve their fitness and overall health, so many of us are getting ready to BOSS the booze next month. Are you one of them? Be sure to BOSS your @dryjanuary challenge with the free Try Dry® app and double your chances of having a totally alcohol-free month! Who doesn’t want a head start? Download the app⬇️ alcoholchange.org.uk/help-an… #DryJanuaryChallenge #BossIt #DryJanuary

"The party season can be a time where drinking seems to surround us, making it harder to cut down, even if we want to.” Our CEO @RichardCPiper talks about alternating between alcoholic and alcohol-free drinks, known as 'zebra striping' and how it can help us master mindful drinking. @Independent⬇️ independent.co.uk/life-style…