TORGR’s updated site is live. I’m waiting for the first ORIGIN samples, so pre-orders will wait until I’ve worn, washed and tested them. See Deep Fjord and Glacier and join the list: torgr.com/

The first TORGR prototypes have been delayed again. Here’s why, and what I’m looking at next.

From design to development. 🇮🇹 The first ORIGIN flatplans are back from Italy. A few details to refine, then we move another step closer to the first physical prototypes. TORGR · ORIGIN
 Prototype → first ride.

Something slightly mad happened with TORGR this week. I asked how Rapha, turning over £90m a year can still lose money, for nine years running. 23k views later, some useful lessons were clear Now I’m waiting for the first ORIGIN prototypes from Italy. #Cycling

A new line in cycling. ORIGIN by TORGR. British-born. Nordic-influenced. Made in Italy. Coming Autumn 2026. First physical prototypes currently in development in Italy. Concept film uses AI-generated imagery. #TORGR #Cycling

Nice colour name, @Apple 😉 Two takes on #Glacier. One for your pocket. One for your next 🚴 ride. Which gets your vote? #iPhone18Pro #iPhone18ProMax

ORIGIN is getting closer. 🇮🇹 Our first cycling jersey prototypes are now due to ship from Italy on 8 October. Patterns are in development. Flatplans come next for approval. Then we finally get to take ORIGIN from screen to road. #TORGR #Cycling

150 people on the ORIGIN list before there’s a jersey for sale. The first TORGR prototypes are being made in Italy. Next stop: getting them in my hands. Join for updates + exclusive early rider pricing: torgr.com

The ride finished. The conversation didn’t. A café-stop concept for TORGR ORIGIN. And I’ll be sharing the first look, the fit checks and what needs changing. Follow to see the ride take shape. #RoadCycling #CyclingApparel

Apple just named one of their new iPhone 18 Pro Max colours, GLACIER. Great minds think alike 😀 #AppleEvent

Would you wear a cycling brand you’ve never heard of?

TORGR's first big decision wasn't the jersey. It was the fabric: pre-dyed Italian fabric, one strong stripe, minimal branding. torgr.com

British-born. Nordic-inspired. Made in Italy. The thinking behind TORGR and the first jersey. torgr.com

Not every first idea should stay. As TORGR moved into development, some details had to be simplified. Stripping it back made the jersey cleaner, more refined, and more like TORGR. First prototypes now in production in Italy.
 torgr.com

Building TORGR from scratch. Week 1. 🚴‍♂️ A few months ago, it was an idea. Now our first cycling jersey prototypes are being manufactured in Italy 🇮🇹 We’re going to share the journey as it happens - the decisions, mistakes and everything in between. Let’s see where this goes.

ORIGIN, imagined on the road. Deep Fjord and Glacier, side by side in the landscape that helped shape TORGR. A concept visual while the first prototypes move towards production in Italy. Which would you choose? torgr.com

The first look at ORIGIN as a complete first collection. Deep Fjord and Glacier, side by side for the first time. Two colours. One line. The same stripped-back design language. Prototypes coming soon from Italy. torgr.com

First look at ORIGIN in Glacier. A lighter tone. Same TORGR line. British-born. Nordic-influenced. Manufactured in Italy. Join the ORIGIN list for first access: torgr.com #TORGR #ORIGIN #RoadCycling

A second expression of ORIGIN is coming. Lighter in tone. Clean in detail. Full reveal soon. #TORGR #ORIGIN #CyclingKit