Root

the announcement is true, and I wanted to elaborate on why I chose to take this on and help advise @ChooTheRescue 1) I love animals and if someone is focusing on making their lives longer and more fulfilling, I'm here for that 2) I've talked to the founder and read his X posts for a while, and can tell he's not a larp - he really cares, and wants to see this work 3) I had a friend who founded a company called petflow in the 2010s and he was pulling $50m+/year through it - but I think this niche that Choo is in is actually bigger and can be far more profitable ultimately 4) importantly, folks can purchase every time using their $choo token, which can potentially be a hyper accelerant to the token price 5) both of my animals died last year and I know the issues they had could've been helped if I'd known more about the pet healthcare world. I miss them every day (especially my dog) and hope that the work here will help others get more time and joy with their best non-human friends dyor of course on the $CHOO token, but I will personally be acquiring a good bit more of it over time