Nizam Ud Deen Usman (@SEO_Observer) header
Nizam Ud Deen Usman (@SEO_Observer) profile picture

SEO Consultant, Local SEO Specialist & Content Marketing Expert, Organic Lead Specialist

Pakistan
Joined March 2011
Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)Photo by Nizam Ud Deen Usman (@SEO_Observer)
Everyone says "don't mass publish, Google will punish you." I published 460+ tech articles in one shot, same day. All structured and optimized off 12+ years of experience. 15 days later: 61.1K Bing impressions 10.9K Microsoft Copilot citations 888 GA users 2.71K GSC impressions
1
29
SEO and Content Marketing Strategy for e-Commerce stores was the agenda in the Next Gen eCom Summit in Multan, I just delivered my speech. The pain points of the audience was: #1 Shopify or WoCommerce #2 Homepage / Category or Product page for seed keyword
1
1
22
#3 How to handle order returns #4 Facebook ads or Insta Ads #5 Why blogs for e-Commerce do you have any? AMA in comment
1
13
I reached the 38th year of my life today! All praised to Allah! Thanks for your best wishes!
1
25
This is what I almost do, thanks for sharing.
Want to use AI for writing blogs... AND actually rank? Follow my 7-step AI writing process 👇 (I've used this to rank 100+ posts for clients) — The problem with most AI content: - Generic "In today's digital world..." intros - Zero real examples or case studies - Fluffy paragraphs that say nothing - No personality or unique insights - Reads like every other AI article This is why 95% of AI content never ranks. — Step 1: Train your AI properly: Don't just say "write me an article about SEO." Instead: - Create a Claude project for your niche - Upload your best-performing content - Feed it competitor articles that rank well - Add your brand voice guidelines - Include industry PDFs/research Now it actually knows your space! — Step 2: Master effective AI prompting: ❌ "Write about email marketing" ❌ "Create content about SEO" ✅ "Write the section about [topic]. Include: - Our experience with [specific example] - Data from [specific source] - Step-by-step process for [specific outcome] - Common mistakes to avoid" — Step 3: Create detailed outlines FIRST: - Google your target keyword - Analyze top 3 ranking posts - Note their structure and word count - Find content gaps they're missing - Create a better outline with unique sections - Feed this to AI section-by-section — Step 4: Transform generic intros: Kill those "In today's fast-paced digital world..." intros. Use the PAS formula instead: - Problem: State a specific challenge - Agitate: Highlight consequences - Solution: Preview your answer Keep it under 150 words and make it compelling! — Step 5: Make AI content sound human: AI loves writing in a formal, detached voice. Fix this by: - Using contractions (don't vs do not) - Adding personal pronouns (I, we, you) - Including conversational transitions - Sharing opinions and preferences - Using analogies and metaphors — Step 6: Add real examples & proof: For every claim, add: - Screenshots from your campaigns - Real data points with specific numbers - Case studies from actual clients - Step-by-step processes you've used - Before/after comparisons Show you've actually done what you're teaching. — Step 7: Edit ruthlessly: Your AI editing checklist: - Cut generic intros and conclusions - Replace vague advice with specific steps - Add current statistics and examples - Fix awkward transitions - Remove fluff sentences - Fact-check everything — Remember the AI/human balance: AI is great for: ✅ Efficient first drafts ✅ Assisting with research ✅ Scaling up content ops But you still need human expertise to: ✅ Add unique insights ✅ Get a competitive edge ✅ Control quality/fact check — The bottom line: Great content isn't about whether AI helped create it. It's about whether it: - Solves real problems - Provides unique insights - Shares genuine expertise - Delivers actual value - Connects with readers AI is just a tool. YOU are the expert.
26
Does this work like hotjar?
Think like your users! Want to analyze the behavior of a user who placed a very large order? Or recreate the journey of a user who saw an error message? With the user explorer, you can do that: goo.gle/43XZjNV
14
You won the heart again
Just released @screamingfrog SEO Spider v.22: screamingfrog.co.uk/blog/seo… Includes - 🔍Semantic Similarity & Outliers 📊Content Cluster Visualisation 🐸 Semantic Search 🤖 AI Integration Improvements 🦾 Column Config, Custom Export, Export To Tabs! And lots more. Enjoy!
2
21
Let's try Moz again
Do you know that @Moz has a free Local citation checker that allows you to easily verify your local business online presence? Now you do! In an era in which your brand's presence and mentions consistency have gained a whole new prominence, it's a no brainer to assess your local presence, reviews, and listings health. Give it a try: moz.com/products/local/check… Note: This is an #SEOFOMO sponsorship cross-promotion (thanks Moz for your sponsorship), although I'm more than happy to refer it first hand since I'm finding it useful myself and is free. 🙌
1
13
The 1st step to turning a project into a real entity: Don’t just rank websites, rank brands. If there’s no brand, build one. SEO consulting isn’t just ranking, it’s leadership. You’re not just optimizing pages; you’re restructuring teams, redesigning vision, & reshaping culture.
1
10
So now Google is working De-indexing mission for every websites current indexed URLs.
1
11
Yes, Google, I am SEO Observer! Finally Google done it now! Full Knowledge Graph. Power of Personal Branding.
1
9
Google Search Just Got Smarter! Say hello to AI Mode – a game-changer in how we search online. ---Ask complex questions and get smarter, summarized answers ---Dive deep with “Deep Search” – AI breaks down your query for better insights
1
6
---Shop like never before: Virtual try-ons, price tracking, and even auto-checkout! ---Use images, voice & text – all in one smart conversation with Search Rolling out in the U.S. first – global users, stay tuned! Read more: blog.google/products/search/… #GoogleSearch #AIMode
8
I have found (piece of content) has been feature in AIO details breakdown headed by "Word of Mouth" which is taking the text link to this "Ask for Recommendations" section. This is a perfect way to get featured in AIO. So, AIO itself explaining what to include on your website!
4
Don't just rank websites, build brands. SEO that brings traffic without trust is just noise. Design the brand Define the voice Dominate with presence This is branding SEO - where visibility meets value.
1
11