Sharrie Williams (@SWMaybelline) header
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Sharrie Williams, author of "The Maybelline Story," shares the Leo the Lab Report while promoting, The Coroner's Report Podcast.

Joined September 2010
Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)Photo by Sharrie Williams (@SWMaybelline)
maybellinebook.com By the 1930s, Maybelline had become one of America’s great beauty success stories. Tom Lyle Williams combined innovative advertising, Hollywood glamour, and affordable products to turn mascara from a beauty novelty into an everyday essential. Even during the Depression, women continued to reach for Maybelline—a small, affordable touch of glamour that promised transformation when luxuries were otherwise out of reach.
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🐾 **Leo the Lab Report: Lake Patrol!** 🦆🚨 Back on lakeboss duty! Spotted a gang of ducks throwing a wild party. Told them to keep the noise down. This is a respectable lake, not a nightclub! Then a giant blue heron nearly swooped down on my head! 🪶 I issued him a warning for violating lake protocol. One more stunt like that and he's grounded! Meanwhile, Nana gave me a heavenly back massage. ❤️ Did I relax? Absolutely. Did I take my eyes off the lake? NOT FOR A SECOND! **A lakeboss can be pampered, but NEVER distracted!** 🐾😎 #LeoTheLabReport #LakeBoss #GuardDog #LeoTheLifesaver
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maybellinebook.com By developing safe, easy-to-use eye #cosmetics, harnessing the irresistible glamour of #Hollywood , and transforming a modest mail-order #business into a nationally recognized retail powerhouse, Tom Lyle Williams helped # revolutionize the American beauty industry.
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🐾 **Leo the Lab Report:** 🐾 I caught Jr Deputy Marco letting out the BIGGEST yawn I've ever seen! 😲 His monster tongue rolled out so far I needed a yardstick to measure it! I'm beginning to wonder if that kid has a tongue or a built-in red carpet! 👅😂 Sr Deputy Ziggy wants to know if Marco's licensed to carry that thing! **#LeoTheLabReport #LakeBoss #Guarddog #MarcoTheDeputy**
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maybellinebook.com It was a story of ambition and identity. Love and loyalty. Money and power. Of extraordinary success and devastating loss. Of family fortunes built through determination, yet threatened by jealousy, betrayal, and secrets too dangerous to reveal.
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🐾 **Leo the Lab Report: Lakeboss Edition!** 🚤🌙 Tonight I was on official #Lakeboss guard duty, keeping a watchful eye on my #loved ones while Poppi cruised us around the lake. Some #dogs just enjoy the boat ride. Not me. I've got a #family to protect, a lake to patrol, and a #reputation to uphold. Auntie says I'm such a good boy. I couldn't agree more. 😎🐾❤️ #LakeBoss #LeoTheLabReport #LeoTheLifesaver #Guarddog
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Tom Lyle's greatest achievement extended far beyond #mascara . He understood something fundamental about women long before the #advertising world fully recognized it: #beauty was not simply about #appearance, but about confidence, aspiration, and the power of transformation.
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Leo the Lab Report 🐾 Last night, Jr. Deputy Marco and I had a little heart-to-heart about his future. “I love the guarddog business, Leo,” he said. “But I’ve got other things I want to do. I really want to take those gardening courses.” I told him I was proud of him for finding something he loved. Then I asked if the first class covered the difference between a flower bed and a salad bar. He said he’d have to check. 🌷 #LeoTheLabReport #Guarddog #JrDeputyMarco
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🐾 Leo the Lab Report: Jr Deputy Marco celebrated the rain by rolling in the mud—then brought the celebration indoors. Every shake redecorates another room. Remorse? Zero. Sr Deputy Ziggy has declared the house a crime scene. Marco is still distributing evidence. I requested backup. They handed me a mop. 🙄🐾 #leothelabreport #lakeboss #Marco #mudking
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By developing safe, easy-to-use eye ##cosmetics, harnessing the irresistible #glamour of #Hollywood, and transforming a modest mail-order #business into a nationally recognized retail powerhouse, Tom Lyle Williams helped #revolutionize the #American beauty industry. His extraordinary ability to anticipate changing tastes and adapt to the economic hardships of the Great Depression and the demands of World War II kept Maybelline flourishing when countless businesses struggled to survive. Later innovations, including Ultra Lash mascara and its modern applicator, carried his vision into a new era of beauty.
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🐱🍊 Leo the Lab Report: The Orange Tree Bandits! Sr. Deputy Ziggy is on the case! Armed with binoculars and his official badge, the Zig-Man has caught the orange-stealing rats red-pawed! His warning: “Nobody messes with our oranges and gets away with it!” Case closed. Well… until tomorrow morning! 😂🐀 🐱🍊 Leo the Lab Report: The Orange Tree Bandits! Sr. Deputy Ziggy is on the case! Armed with binoculars and his official badge, the Zig-Man has caught the orange-stealing rats red-pawed! His warning: “Nobody messes with our oranges and gets away with it!” Case closed. Well… until tomorrow morning! 😂🐀 #leothelabreport #rats
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Sharrie Williams retweeted
Replying to @SWMaybelline
If you haven't read Sharrie's book The Maybelline Story you should. I couldn't put it down!
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By #developing #safe , easy-to-use eye cosmetics, harnessing the irresistible #glamour of #Hollywood , and transforming a modest mail-order #business into a nationally recognized retail #powerhouse , Tom Lyle Williams helped revolutionize the American beauty industry. His extraordinary ability to anticipate changing tastes and adapt to the economic hardships of the Great Depression and the demands of World War II kept Maybelline flourishing when countless businesses struggled to survive. Later innovations, including Ultra Lash mascara and its modern applicator, carried his vision into a new era of beauty.
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🐾 **Leo the Lab Report: OLYMPIC FEVER!** 🏅🐕 Jr Deputy Marco has decided he's going to the Olympics! There's just one tiny problem. **Only humans qualify.** 😳 Marco says discrimination won't stop him. He's trained hard, he's fearless, and he's prepared to face rejection! Sr Deputy Ziggy says Marco's only Olympic talent is jumping to conclusions and destroying property. 🙄 As for me, I admire the kid's determination. But I'm not flying to the Olympics to bail him out of security! 😂🐾 #LeoTheLabReport #OlympicDreams #JrDeputyMarco #Guarddog #LeoTheLifesaver
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maybellinebook.com Behind the glittering #success of Maybelline lay a far more complicated story—one of personal #sacrifice , forbidden love, bitter #rivalries , and the enormous price of protecting a #family #empire . For beneath the glamour of Maybelline was a family whose greatest battles were fought not in the boardroom, but behind closed doors.
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🐾 **LEO THE LAB REPORT: FOOD SECURITY ALERT!** 🚨🥩 Sr Deputy Ziggy has taken on a new role: **Chief Food Inspection Officer!** 👮‍♂️🐱 His mission? Protect dinner from Jr Deputy Marco, who loses his mind the minute meat hits the broiler! 🤪 Marco claims he's only checking for quality. Zig-Man calls it **attempted grand theft dinner!** 🚨 Ziggy is standing guard. Marco is drooling. And I'm wondering who's guarding the food from Ziggy! 🙄🐾 **Case remains open. Dinner remains in danger!** 😂 #LeoTheLabReport #Guardkitty #Guarddog #LeoTheLifesaver
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And at the center of it all stood Tom Lyle Williams—a brilliant, fiercely determined #visionary who revolutionized the #beauty industry and built one of America's most successful #cosmetics #empires . Yet behind his extraordinary wealth, power, and public success lived a man forced to conceal an essential part of his #identity. In an era when #homosexuality could destroy reputations, careers, and families, Tom Lyle guarded his private life as carefully as he protected his empire. **He had achieved the American Dream, yet the one freedom his fortune could never buy was the freedom to live openly as himself.** This brings the central contradiction of Tom Lyle's life into sharper focus: a man who gave millions of women the confidence to express their beauty while being denied the freedom to express his own identity.
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🐾 **Leo the Lab Report: Special Love Mission** 💖 Sr. Deputy Ziggy is staying extra close to Bro Rex, who's very sick right now. Our guarddog duties have taken on a whole new meaning. He's surrounding him with all the love, warmth, and healing vibrations his furry little heart can muster. ❤️ No mischief. Just unconditional love and round-the-clock comfort. **His most important mission yet: Keeping Bro Rex's spirits up.** 🐾💖 #LeoTheLabReport #Guarddog #Guardkitty #LoveHeals #LeoTheLifesaver
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#Beauty was not simply about #appearance, but about #confidence, #aspiration, and the #power of #transformation. Through affordable glamour, #Hollywood #sophistication , and an #advertising #genius that captured the #spirit of each #generation, he #transformed Maybelline from a #revolutionary idea into an American institution—and built a legacy that would endure long after his name faded from public memory.
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