Fitness that extends your reality Co-Founder & CEO @weareFitXR
San Francisco, CA
Joined March 2022
- Tweets2K
- Following1.2K
- Followers856
- Likes4K
Sam Cole | FitXR retweeted
Feels like the only solution will be to build a game where you encourage fans to mod your game with AI and build a pipeline where they can ship their mod back into the main game.
Sam Cole | FitXR retweeted
Where can startups win in consumer AI?
We @a16z mapped out where we see early winners - search, creative tools, productivity 👇
We're still waiting for winners everywhere else - social, marketplaces, travel, finance, hiring, dating, gaming, media, and more
Sam Cole | FitXR retweeted
I’m getting so many messages from people who left VR and are now very, very interested in coming back! It’s so great to hear how much excitement there is around XR development, both from our Meta VR Glasses announcement and from other devices bringing more interest to the space.
Again, we all rise together! 🚀
Sam Cole | FitXR retweeted
Meta VR Glasses is a whole new hardware category.
The move from headset to glasses is reminding me of iPod -> iPhone.
I have a feeling the VR glasses form-factor are going to be the driver behind mass adoption.
Sam Cole | FitXR retweeted
NEW: Meta debuts $1,299 VR Glasses at 100 grams by offloading the battery and compute to an external pack. In a demo, it's pretty close to the Apple Vision Pro at less than half the price and 1/6th the weight. They are incredible. bloomberg.com/news/articles/…
Sam Cole | FitXR retweeted
I got this pin in the mail yesteday. A gift from the folks at FitXR to acknowledge my nearly 2 years of continuous completion of their well-crafted excersise programs and wondrous environments.
A true Space Odyssey.
ALT FitXR pin
Sam Cole | FitXR retweeted
Apple doesn’t comment on unannounced hardware. That’s nothing new.
What I did hear throughout the keynote was “Apple Vision Pro” over and over again.
visionOS received massive updates, and many of them are fundamentally vision based. You can’t simply swap that out for screenless glasses.
Sam Cole | FitXR retweeted
@weareFitXR shut down their Meta Quest ad spend entirely, then one marketer rebuilt it from scratch. Installs grew 4.8x while cost per install was cut in half.
Discover their tips to make your ad budget go further 👉 bit.ly/4xsWdzi
What they changed 🧵👇
Sam Cole | FitXR retweeted
I have to say this again.
Here is what actually happened.
Apple did pause the Vision Air project last year, but not because it gave up on headsets. Internally, Apple concluded that Vision Air was still not light or thin enough. So the company chose a more aggressive path instead.
That new project is roughly similar in direction to Meta’s Phoenix, a much lighter and thinner headset. It is being developed by a separate, newer team inside Apple.
Apple will probably run another internal review toward the end of this year, comparing Vision Air with this newer, more aggressive direction, before making a final decision on which product to move forward with.
1. The Apple XR headset and smart glasses roadmap I put together about a year ago is no longer a useful reference. For now, only two smart glasses products remain visible in the roadmap.
2. The major overhaul was signed off by Apple's next CEO, John Ternus. This shift actually happened a while back. I'm just late updating the chart. I think removing the Vision Pro line was the right call, as Apple shifts resources toward smart glasses with greater mass-market potential.
3. My latest supply chain checks suggest Apple’s display-equipped AR/XR smart glasses device, powered by optical waveguides, has slipped to 2029. The display-less AI glasses, similar to Ray-Ban Meta, are still expected to ship in 2027.
Sam Cole | FitXR retweeted
VR Is Not For The Lazy👏🏾⚡️
At this point, @weareFitXR has genuinely become my virtual gym🥊🏃🏾♂️🏋🏾♂️The amount of updates, new classes, environments, and overall polish they’ve added over the last year has been seriously impressive👏🏾💥
That’s what a lot of people still don’t understand about VR! People keep thinking it’s lazy gaming until they actually put the headset on😆! Before they know it they’ve burned a crazy amount of calories 😮💨💪🏾
@SamCole you and your team are truly killing it🫶🏾! Folks really need to stop sleeping on the power of VR when it comes to fitness💪🏾
The Future Is Now… You Don’t Have To Wait🚀
Sam Cole | FitXR retweeted
I play every type of game! Gorilla tag will always be my favorite for crazy parkour but fitxr is my structured go to now for mobility and strength!
Sam Cole | FitXR retweeted
Hard work is good
Fake hard work is not good
But fake hard work is better than antiwork
And antiwork is the de facto alternative
Sam Cole | FitXR retweeted
Tried a VR/MR headset today that’s expected to launch later this year, and it exceeded my expectations.
Some of the things people in the industry have been imagining are already realized in this device, including weight and performance.
I used it for a lot of different things, and you can really feel the years of work and iteration behind it.
Can’t say much yet because of the NDA, but I’m sure many people can probably guess what it is.
The second half of this year is going to be very interesting.
