• running ads for 1M+ rev brands at The Moonlighters • helping brands run Facebook ads w/ The Blueprint ↓↓ all links ↓↓
New York, USA
Joined December 2022
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Sam Piliero retweeted
- Restaurants have no moat.
- Anyone can vibecook their own meal.
- You can build your own burger at home at a fraction of the cost it takes you to get it from a restaurant.
- If a restaurant builds a really good recipe, copycats will instantly reverse taste it and steal it.
Restaurants are dead.
The August 17th update by Google that effectively vibe coded "limited by budget" recommendations is one of the worst adjustments I have ever seen.
Anytime we hit goal, campaigns automatically go into the limited and recommend we TRIPLE budget.
Beware folks.
After roughly $80k spent trying to make ads work, this ecom brand owner is FINALLY above breakeven for the first time.
CRAZY WIN. An ecom apparel owner in the group hit a record $330k month on $155k in ad spend. 2.13x blended ROAS.
He deliberately accepted lower margins to push volume and drive profit.
MOST big profit win comes with a double-digit ROAS attached to it.
Same ads. Same audience. Same budget. They dropped the price by €10.
Revenue went from €26,544.91 to €50,846.21 and CPA fell from €170.34 to €93.51.
First sale using the new setup and the ANNUAL membership paid for itself in less than 24 hours.
His words: he's done the "absolute bare minimum" so far.
