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ALT An infographic with rainbow letters on a black background. It says “When someone has never met a queer person, media representation is proven to be the next best thing for improving their knowledge, understanding, and acceptance of the LGBTQ+ community. Representation matters. #SaveQueerStories savequeerstories.carrd.co”
ALT Media companies are less willing to put resources into TV shows with queer representation. Here's why that's bad business. These shows appeal to everyone. 85% of non-LGBTQ+ 18-24 year olds actively seek out queer-inclusive media. 73% of non-LGBTQ+ Americans are comfortable seeing queer characters on screen. Queer-inclusive shows like Agatha All Along, Arcane, and Hacks consistently top charts for viewership, demand, and ratings. Diversity brings in more money. LGBTQ+ Americans collectively have $1.4 trillion in buying power. 7O% of non-LGBTQ+ Americans agree that companies should publicly support the LGBTQ+ community. Americans are 2x more likely to use a brand that publicly supports LGBTQ+ rights. Representation matters now more than ever. Anti-LGBTQ+ policies and censorship are on the rise. Positive rep supports positive self-image for LGBTQ+ people. After personal interactions, media exposure to queer people has the greatest impact on an individual’s perception of the community.
ALT A digital ad truck displays two large screens promoting The Wheel of Time. One side shows characters Elayne, Egwene, and Nynaeve in armor, each on horseback, with the text “SAVE THE WHEEL OF TIME” and “savewot.com.” The rear screen features a silhouette of Rand carrying Moiraine as they return from Rhuidean
ALT An infographic that says “As we come to the end of pride month, here’s how we’re doing with queer representation in 2025 so far: 48% of queer-inclusive TV shows are canceled or ending vs just 28% of other TV shows. Learn more and speak up at #SaveQueerStories, savequeerstories.carrd.co”
ALT An infographic with rainbow text that says “Adding 2 queer characters to a TV series more than doubles its odds of being canceled.” A citation at the bottom says “Based on Rotten Tomatoes, Vulture, and Deadline’s list of canceled and renewed shows for 2024.” The infographic includes the hashtag #SaveQueerStories and the link savequeerstories.carrd.co
ALT An infographic with rainbow letters on a black background. “MYTH: Sci fi and fantasy TV shows get canceled more often than other shows. TRUTH: Sci-fi and fantasy shows were canceled at the same rate as other shows in 2024 (22% vs 25%). Unless they had queer representation. Then they were canceled 73% of the time.” The infographic ends with the hashtag #SaveQueerStories and the link savequeerstories.carrd.co.
ALT An infographic with rainbow letters on a black background. “MYTH: Sci fi and fantasy TV shows get canceled more often than other shows. TRUTH: Sci-fi and fantasy shows were canceled at the same rate as other shows in 2024 (22% vs 25%). Unless they had queer representation. Then they were canceled 73% of the time.” The infographic ends with the hashtag #SaveQueerStories and the link savequeerstories.carrd.co.
