3min practical marketing insights 💡 based on scientific research 🎓 No opinions or sketchy data ❌ Subscribe for $0 | By @tdmckinlay
Joined October 2020
- Tweets1.7K
- Following205
- Followers1.8K
- Likes382
🎓 If you’re put off by AI content, you’re not the only one. Human creators engage less on social media platforms that are pro-AI 👇
1
63
- This makes us fear our content might be misused or replaced by AI
- So we become much less likely to engage on the platform
1
16
3min practical Science Says insight:
app.sciencesays.com/p/creato…
Scientific research by Huang, H., Fu, R., & Ghose, A.
doi.org/10.1287/isre.2025.21…
Visit Science Says for 300+ insights like this: sciencesays.com/platform
app.sciencesays.com/p/creato…
19
🎓 New research:
When you should use a precise number (e.g. 10.3%) vs a rounded one (e.g. 10%) 👇
1
69
📈 Recommendation
When you want numbers to seem lower (e.g. cost per unit), use precise numbers (e.g. 4.7)
1
15
3min practical Science Says insight:
app.sciencesays.com/p/when-p…
Scientific research by Pena-Marin, J., Isaac, M.S. & Hong, J.S:
doi.org/10.1177/002224292614…
Visit Science Says for 300+ insights like this: sciencesays.com/platform
app.sciencesays.com/p/when-p…
20
🎓 The most productive way to team up with AI:
Small team, different skill sets, and AI to plug the gaps. People performed 10.2% better (vs working alone).
1
1
93
🧠 Why it works
- We complement each other's perspectives and expertise when working in a team
- We can converse with AI just as we do with humans
- AI fills our technical gaps so human-AI collaboration outperforms human-only teams
1
19
3min practical Science Says insight:
app.sciencesays.com/p/how-to…
Scientific research by Fabrizio, D., Ayoubi, C., Lifshitz, H., Sadun, R., Mollick, E., Mollick, L., Han, Y., Goldman, J., Nair., H., Taub, S., Lakhani, K., R.:
doi.org/10.1287/orsc.2025.20…
Visit Sc
app.sciencesays.com/p/how-to…
2
21
🎓 Genuine disability inclusion is not only good for society, it’s a win-win. It makes people like you more, and more likely to choose your product 👇
🔬 Researchers ran 9 experiments with over 4,500 participants testing ads with disabled models.
1
106
Research: Cossu, M., Estes, Z. & Vosgerau, J. Beyond Visibility: The Disability Inclusion Effect in Advertising.Journal of Marketing (April 2026).
1
16
3min practical Science Says insight:
app.sciencesays.com/p/the-di…
Scientific research by Cossu, M., Estes, Z. & Vosgerau, J. (April 2026):
doi.org/10.1177/002224292614…
Visit Science Says for 300+ insights like this: sciencesays.com/platform
app.sciencesays.com/p/the-di…
19