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High-Performance Mental Coach ⟢ Speaker ⟢ #1 World Ranking ⟢ World Champion ⟢ American Record ⟢ US Open Record ⟢ USA National Champion⟢ Pro Athlete⟢Hall of Fame

Joined May 2009
Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)Photo by Seth Pepper (@SethPepper)
“What if we all had a life coach? What if they played just as an important role as a sports coach? How much better of a person would we be?”
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Two athletes. Same Coach woven through both of our lives. Years later, back under Arizona “A” in Hall of Champions… Olympic Records. National Championships. Pressure. JOY. Coaching. Life. Mariusz said it perfectly: “Frank lived his life as a Giver.” A True Legacy. ❤️
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Before the Olympics, Mariusz Podkościelny wrote one Goal on a shirt: “3:48”… He swam 3:48.5. Finished fifth. Zero disappointment. The Goal gave him Direction. It did Not get to become a Judgment of Who he was as a Human BEing. Full conversation: youtu.be/AAwzPmpq8yw?si=oH-L…
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At 20, Mariusz Podkościelny set an Olympic Record. When the cameras found him… he was laughing. 🤣 “Pressure only exists if you’re Not ready.” 2 Olympics. NCAA Champion. Nearly 40 years Coaching. And a conversation that comes Full Circle to Frank Busch.
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These are the moments I keep coming back to. Erik Thureson captured them in our final conversation with Frank. The banner. The smile. Then the hug he never knew was photographed. No handshake. He reached for me. That was Frank. Present. Giving. Thank You, Father Frank. ❤️
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Frank Busch's Final Conversation became a Leadership playbook I did not know we were recording. NCAA Champion Coach. Olympic Leader. Father Frank to me. The lessons have almost nothing to do with swimming. 6 things he left behind: 🧵
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4/ IDENTITY After I missed the Olympic Team… Swimming and Self had become the Same Thing. Frank separated them: “Seth Pepper is Who you are.” “Swimming is what you Do.” Your Role is something you DO. Your Identity is Bigger.
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5/ RELATIONAL LEADERSHIP Frank said Leadership has to become "Relationship." Trust. Belief. Connection. Not Transactional. Not Positional. People grow when they know the person leading them actually sees them.
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6/ I asked Frank what he missed after more than 50 years in Coaching. “The Relationships.” That answer explains him better than any Championship. His Final Pep Talk ended here: “The mystery of life is your Journey.” Frank… Thank You for being part of mine. ❤️
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2/ DO NOT COACH CLONES. Frank believed Great Teams need different personalities. The Leaders job is Not making people look the same. It is seeing what is Unique… …then helping that Human Being grow into more of it.
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3/ LOOK FOR PURSUIT. Frank did Not know what my talent ceiling would be. He saw persistence. Desire. A vision bigger than my current results. He told me later: “We would be lucky to give you a chance.” Great Leaders see Becoming before Proof.
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1/ CULTURE “Culture is what you Promote. It is what you Practice. And it is what you Permit.” Forget the mission statement for a Moment. Look at what gets Rewarded, Repeated, and Allowed. That is the Culture.
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Mike Hampton was nicknamed… "The Bulldog." 16 MLB seasons. 22 Wins. NLCS MVP. Five Silver Sluggers. Gold Glove. Yet the word that kept showing up was… "LOVE." "Love" The Game. "Love" The Work. Carry the "JOY" with you. 🎙️ Mike Hampton on Unlimit Your Potential.
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Some conversations are interviews. Others become an Exploration. Pressure. Stress. Flow. Failure. Gratitude. The F#ck-It Switch. Yogesh told me two things gave him goosebumps… Pressure vs. Stress. Rory's Eyeline Tool. A few moments behind cameras of YoggNation. 🎙️🙏
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I WISH EVERYONE HAD A KEN CRENSHAW. Friend. Mentor. 35+ years in professional baseball. He helps people see their Potential… then challenges them to live it. Now an Author. SIMPLE HARD: How to Build the Ultimate Team. Proud to share his work with You. ❤️
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Ken leads with Love, listens with Humility, and serves through Action. If You build teams or develop people, put SIMPLE HARD on your reading list. Read it together. Put it into practice. Get the book: amazon.com/SIMPLE-HARD-Build…
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Meet the Human Being behind the book. Ken and I explore greatness, the power of our words, and building the Ultimate Team. Watch our "Unlimit Podcast" conversation: unlimitpodcast.com/episodes/…
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