Stop guessing. Start testing. Your storefront should never stop improving. Grow faster with Shogun A/B Testing 👇
San Francisco, CA
Joined April 2015
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There was a big-ticket pause in Q3. We analyze CVR data for 800+ stores in Q3 and four stats stood out
Q2->Q3
Autos & Vehicles: −33.6%
Business & Industrial: −25.1%
Beauty & Personal Care: +4.5%
Health & Wellness: +3.7%
Ask Claude for a health check across every store you manage.
It returns a scorecard: test, result, confidence, status.
One prompt instead of five dashboard logins. Ship the winner, kill the loser, move on.
Apparel CVR: -6.2% from Q1 to Q2.
Apparel AOV: +6.4% in the same period.
Fewer shoppers converted but the ones who did bought more. Will be interesting to see how that trend looks in Q3.
Get the full breakdown on benchmarks in the Apparel and Fashion industry: getshogun.com/learn/apparel-…
Beautiful creative, gorgeous site design, a fantastic product. So much is working in this post-click breakdown, except for one thing.
The current Meta advice: more creative, more variants, test everything.
It's correct.
It's also half the funnel.
Every new ad sends traffic to a page that someone has to keep in sync.
This is the most critical time of year for ecomm.
And little leaks like the mismatch between ads and landing pages that we've found across thousands of ads could cost you the further into the season we get.
Now is the best time to audit your ad account, ensure your post-click experience matches the promise you made & optimize that experience to sell more.
After auditing 1,000+ ads in the Meta Library, we found 8% of ads had a mismatch between what the ad promised & what the lander delivered.
Far too many to be a one-off problem. It's clearly a leak that's all over the industry.
So we build a Claude Skill to check six areas for every ad and its landing page to ensure they match.
Get the skill: getshogun.com/learn/claude-s…
