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SimpsonScarborough retweeted
SESSION SPOTLIGHT:
Bringing Balance to the Higher Ed Brand
PRESENTED BY:
Christopher Huebner, Director Strategy Planning
Sara Wallace, VP Strategy
SimpsonScarborough
More info & schedule:
eduwebsummit.com/schedule/ed…
#HigherEdMarketing #eduWeb24 @simpscar
SimpsonScarborough retweeted
A huge thank you to our brand partners at @SimpScar for helping us launch this transformational campaign for @BoiseState. From research, to messaging, brand and web, SimpsonScarborough may be the best in #highered at aligning institutional priorities with award-winning execution.
Announcing the most ambitious campaign to drive philanthropy and alumni engagement in the history of the university: UNBRIDLED, the Campaign for Boise State.
unbridled.boisestate.edu
@BoiseStateAlum @BroncoSports
#UNBRIDLED #BoiseState #BroncosGive
ALT Wild horses running in an open field, blue sky with clouds in the background. "And as we begin this unprecedented effort, let's be driven by the audacity to dream big, and the tenacity to pursue a brighter tomorrow for our students." Matthew Ewing, Vice President for University Advancement. UNBRIDLED, The Campaign for Boise State University.
SimpsonScarborough retweeted
How AI Will Transform the Web & Digital Experience for Your Prospects. @SimpScar Keynote at @eduWebSummit #eduWeb23 🧵
#1 Al chat can (and wil) replace visiting institutional websites throughout a variety of prospective student user journeys. – at Washington, DC
SimpsonScarborough retweeted
Super excited to present these findings tomorrow. A tremendous team effort to this point, and some wonderful insights to help CMOs create healthier, more successful relationships with their advancement peers. Join us!
There's still time to join us for tomorrow's webinar on our 2023 Alumni Philanthropy Study!
We are looking forward to presenting our findings and key takeaways from the study and answering your questions about the report.
Tell us you're coming here →
insights.simpsonscarborough.…
SimpsonScarborough retweeted
At Boise State University, we know changing the world doesn't happen by chance.
It comes out of the blue.
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘽𝙡𝙪𝙚 𝙏𝙪𝙧𝙛 𝙏𝙝𝙞𝙣𝙠𝙞𝙣𝙜.
📺 youtu.be/Tree2VMZreI
➡️ blue.boisestate.edu
#BoiseState | #BleedBlue
SimpsonScarborough retweeted
Congratulations to @LaurenGriswold1, @szymenowicz and their amazing teams at @BoiseState and @SimpScar on today’s (immersive!) brand platform open house. What a way to experience the bold energy of Boise State! Stop by and get to know some truly inspiring Broncos.
TODAY: Brand Platform Open House, noon-4 p.m. in The Luminary.
Campus community invited to view new Boise State University television commercial, learn about our brand “heroes,” and get a walkthrough of the brand platform, marketing research and campaign.
boi.st/40OmzLJ
ALT Your Best Comes Out Of The Blue. Explore Boise State.
SimpsonScarborough retweeted
A great #CoffeeWithColson to start the day with Kristie Colón and Marguerite M. Moore from SimpsonScarborough after their full day campus visit packed with meetings, presentations and of course spending time with our remarkable students as they conduct a…lnkd.in/gsnbaJKD
SimpsonScarborough retweeted
According to the latest 2023 trends report from @gwidotcom, finding inspo & new ideas has jumped up to #6 as a top reason consumers are using the internet - beating out researching products and brands.
This should matter to #HigherEd because....
🧵 1/7
SimpsonScarborough retweeted
Check out these amazing humans that will be part of the series!
- @kibilds Strategy Director, @ologie
- @TheJennyLi Director of Social Media Strategy, @MIT
- @Kevinctyler2 Director of Community Engagement, @SimpScar
- @KinSejpal Vice President, Marketing & Comms, @UofRedlands
ALT Four renew facilitators with their photos, names, twitter handles, and titles. The graphic is tan, blue and green.
SimpsonScarborough retweeted
If you want to check the campaign site @IAmJennyPetty just mentioned it's right here (and I love it so much) meet.umontana.edu/ #amahighered
SimpsonScarborough retweeted
Learning about using brand to encourage healing and bring joy back after a campus has gone through controversy and trauma from @IAmJennyPetty of @umontana and @Kevinctyler2 from @SimpScar at the #amahighered conference
SimpsonScarborough retweeted
Sincere thanks to @IAmJennyPetty and @Kevinctyler2 for such an honest look at what made a rebrand a huge success. Wow. #amahighered
SimpsonScarborough retweeted
Love Jenny’s response to Q: Would you have done anything different?
@IAmJennyPetty “I don’t know. There were bumps in the road, but that tension is part of what made it great.”
👏🏼to seeing the WHOLE process as valuable, even the uncomfortable parts. #amahighered
SimpsonScarborough retweeted
We often think of branding projects through the lens of DELIVERABLES. Brand platforms, creative concepts, etc.
But for @IAmJennyPetty, their brand renaissance was about PEOPLE. Making internal stakeholders feel seen and heard through “healthy coalition building.” #amahighered
SimpsonScarborough retweeted
I love the intention with which @IAmJennyPetty led the UMontana brand work. One example: Jenny called this project a brand renaissance, not a rebrand.
“I didn’t want our team to feel like the last several years were wasted or their work hadn’t been good enough.” #amahighered
SimpsonScarborough retweeted
Come see these wonderful people @IAmJennyPetty and @Kevinctyler2 in a few #amahighered
SimpsonScarborough retweeted
Lots of great session options, but had to say yes to @IAmJennyPetty and @Kevinctyler2 with an intro from @KinSejpal! #AMAHigherEd
SimpsonScarborough retweeted
For me, having #ADHD means memorizing info is incredibly difficult without a strategy but it was the only option given in undergrad.
Proving competency in a subject shouldn't be limited to a multi-choice test. All students, neurodivergent or not, benefit from multiple options.
SimpsonScarborough retweeted
3 ways you can use insights from @SimpScar's '22 National Prospective Student Survey to level-up your content strategy 🧵1/4
#1 Create Episodic Content
#2 Put info in one spot
#3 Up your SEO game
info.simpsonscarborough.com/…
#HigherEd #EMChat #ContentStrategy #HESM
SimpsonScarborough retweeted
This is student-centered.
Four community colleges are piloting a program, designed by an education nonprofit, to give college students who are single mothers extra support that is specifically tailored to their needs. bit.ly/3Whbq3O
