Direct Response Marketer | F1 Fanatic | 1% better every day

London
Joined October 2010
Exverus pulled live ads after Meta's AI added sitelinks and translated copy nobody switched on. From Oct. 30, Meta's terms put that risk on the advertiser. Audit every Advantage+ toggle in Ads Manager this week. Link in reply.
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Your AI character's memory shouldn't be a black box. Charigent lets you open it, edit it, delete it, or export it as JSON. Control over what your AI knows is the part most people skip. Worth a look for brand bots. Details in link.
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Meta removed placement exclusions from Engagement and Sales campaigns, so Instagram Explore can't be blocked at the ad set level. Creative now does the sorting. Test hooks, not placement lists.
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2 billion people open WhatsApp every month, yet it doesn't even crack the top 5 for app revenue. For advertisers, that's a reminder that reach and results are two different games. Test where your buyers actually convert before you scale. 📊
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A custom name on your Google review hides you from the public, not from Google. The review is still tied to your account behind the scenes. Privacy is a setting, not a guarantee, so check what your profile and your words reveal before you hit post. 🔍
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Exporting an image from one AI tool just to upload it into another wastes time you never get back. When the image lands straight in your article, the workflow actually finishes. Start with one real job. 🎯 More info in link.
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Content drives 3x the leads of traditional marketing at 62% less cost. Great content with no distribution is just a nice blog. Paid social is where 51% of marketers push their posts, so put budget behind reach, not just writing. @adamjayc More info in link.
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Your LinkedIn profile can be one scan away. Put a QR code on business cards, event badges or your email signature and people can connect with you in seconds. Takes a few minutes to set up. Worth it if you meet clients in person. #LinkedInTips @SocialHire Link in the reply.
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Nest's AI ads are credited with a 20% conversion lift across seven UK brands. The Meta case study gives no measurement period, baseline or control group. Ask for the test setup before you shift budget into video. Link in the reply.
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Paid social gets the clicks, but the follow up is where budgets quietly leak. Cart abandon texts have some of the highest conversion rates of any message type, yet most brands barely touch them. Map your funnel before you spend another dollar on acquisition 🎯 #DigitalMarket...
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Meta ad prices rose 14% in the September quarter, while impressions grew 10%. For a small brand on a fixed monthly budget, that price climb matters more than the revenue headline.
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Getting eyeballs is the easy part. Knowing which ones turn into customers is where most budgets leak. Traffic without tracking is just an expensive guess. Pick the tools that show you what happens after the click. @startuppile Link below.
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