We build an AI-native entertainment universe. AI stars across music, stories and games. AI companions for lasting relationships. A path toward AI people. Built for the long term. Join us. Be part of what comes next. sleeplessailab.com/

Dawn Beyond the Mirror is live in First Light. 3 new chapters, 13 new UR cards, and a city fighting to keep its memories. We’re building this world one release at a time, giving players more stories to discover and more reasons to return. sleeplessailab.com/games/fir…

Two weeks of steady progress. First Light now spans 54 story stages. POP has grown to 40 characters across four collections. New films and music bring our AI stars to life. We’re building the Sleepless AI universe for the long term. $AI

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Thirteen guests. Fourteen votes. The Thirteenth Bell is coming to First Light, with a new mystery to investigate and 13 SSR cards to collect. Here’s the first teaser. We’re continuing to build this world, one update at a time. Our ambition is to grow First Light into a lasting IP. That means characters players care about, stories worth returning to, and a production process that can sustain regular updates. Each release gives us another opportunity to learn from players and strengthen the foundation for long-term growth.

A first look at The First Meadow, POP’s debut art toy series. Soft shapes and translucent textures bring warmth to everyday spaces. A story of discovery, companionship, and finding a home. We’re building characters with a life beyond the screen.

After careful thought and preparation, we’re launching our first AI-created series with a live-action feel. We’re starting with interactive movie games. We see long-term commercial potential in this format, and our ambition is to create one of its leading titles. Our first game, Extraordinary Hearts, is a first-person romance set in a city where supernatural powers are real. Share her everyday moments, face the dangers around her, and make choices along the way. The first SENA character trailer is out now. More characters and stories are on the way. Stay tuned.

Meet the Goblin Family—ten little characters with a warm welcome for you. Our latest POP teaser brings their cards and stories to life. We’re building the Sleepless AI universe for the long term, with each release adding something new.

A new summer awaits ☀️ SUMMER REFLECTIONS — the next SSR event in First Light. 13 characters. New summer looks. Animated cards that bring each moment to life. Watch the teaser for our next chapter. More content, more polish, and more to come.

A new look at POP World in Unreal Engine 5 🌿 Two galleries, richer environments, and playful POP companions by your side. Real-time footage from our latest build. Steady progress, attention to detail, and a long-term commitment to bringing POP World to life.

Halloween is coming to First Light. 🎭 Here’s a first look at Midnight Masquerade, featuring 13 new SSR cards. We’re steadily expanding the game, refining the experience, and turning player feedback into real updates. More to share soon.

Another update to First Light. Six more characters now have refreshed homepages, with more expressive animations and refined visuals. We’re continuing to build, test, and improve the game. Steady progress, with more to come.

A first look at the latest POP Family TCG collection — Little Knights ⚔️ Ten tiny companions, ten stories to discover. The collection will gradually roll out across the TCG Gallery, the POP browser game, and the UE5 version in future updates. 💛

A fresh look for VEGA, MIO and SENA ✨ Their new homepage animations bring more personality to First Light. We’re continuing to improve the game, one update at a time—with progress you can see. Always evolving.

Three ways to explore POP 🌱 1. POP TCG Gallery — Live now The quickest way to discover our latest POP trading cards and explore each new collection. sleeplessailab.com/games/pop… 2. POP World — Web Built with Three.js and WebGL, launching before 2027. A richer game experience with the convenience of browser play. Open a tab and jump in. 3. POP World — UE5 Our long-term commitment: building a AAA-quality POP world with Unreal Engine 5, one step at a time. 🎮 The video shows early gameplay from our current UE5 build. More to come.

HARU’s got the mic. The world keeps changing. 🎤 Here’s “Same Mic, New World.” — the full music video from AI Stars.

First Light, LUMI and POP keep growing—with deeper gameplay, new places to explore and more companions to collect. Alongside new music from our AI Stars, the Sleepless AI universe is taking shape. We’re building for the long term, and sharing our progress along the way.

HARU takes the mic. 🎤 Here’s a first look at “SAME MIC, NEW WORLD.” from AI Stars. Full MV coming soon.