Bear Grylls on the gap between what made him famous and what he actually cares about. Bear: "You become known for something. If you win Wimbledon at eighteen, you will be asked about that final for the rest of your life." Climbed Everest aged 21. SAS Soldier. Host of Man vs Wild. "I will always be asked about the worst thing I've ever eaten, drinking my own pee, Obama, breaking my back, the military, Everest." Every interview. Same questions. Every day. "Our boys say journalists are obsessed with the SAS and Everest. It's fine. It just gets a little tiring if you're doing a lot of press." The survival feats built the brand. But they overshadow the mission. "I much prefer talking about life. I prefer talking about other people." Running Wild changed the model. "I did seven seasons of Man Vs Wild before. Now I take rookies, guide them, watch them grow." From lone warrior to mentor. "I've loved encouraging young people as Chief Scout.” The contrast: Early career: prove you can survive anything. Now: help others survive their own storms. "I am more excited about other people's journeys. Your great stuff is ahead of you. The storms will make you." One sells. One fulfills. "Those struggles will be the making of you. You deserve what is coming." The headlines stay the same. But the mission evolved years ago.