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Discover five ways to make the most out of the marketing, networking and personal and professional development opportunities a professional conference affords you. labs.shp.so/a/4SDA9e

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. labs.shp.so/a/qziaSy

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. labs.shp.so/a/xsutvN

With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel. labs.shp.so/a/8pXMNX

Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021. labs.shp.so/a/rKuWhl

How and why to use sampling marketing to expand your reach and grow customer loyalty. labs.shp.so/a/lSxYQJ

Purpose-Built for the Office Technology Industry While boxed software is a perfectly viable solution for some business settings, companies often find themselves wishing for more power and flexibility from their technology. If you are an office labs.shp.so/a/6cSU20

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading → labs.shp.so/a/2mSiFI

By Cherie Singer, Strategic Solutions Ambassador at Heinz Marketing It’s a new year and apparently there are two mutually exclusive camps we can join: resolution-maker or resolution-contrarian. Maybe it’s my diehard New Yorker roots– … labs.shp.so/a/yxpFVm

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read. labs.shp.so/a/332XMV

Have you been on a time crunch to create social media content? labs.shp.so/a/4OMQlS

Starting a business solo can be challenging. Whether you’re a sole proprietor or running a small to medium-sized business (SMB), accounting software can help you manage your finances easily and accurately — but those programs can be … labs.shp.so/a/4lOqk7

What Organizational Structure Is Right for Your SMB? - businessnewsdaily.com labs.shp.so/a/v9r74S

How can B2B marketers make the best use of marketing budgets in the face of economic challenges? labs.shp.so/a/n0fiqT

Whether you're completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. labs.shp.so/a/PIeUEP

But lagging technology can make them a weak link. labs.shp.so/a/flalo0

A leader learns how to empower his growing team. labs.shp.so/a/MXpZrJ

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without … labs.shp.so/a/qVdsql

In partnership with Google Cloud and League, we’re opening the “digital front door” to a seamless health experience through the My Highmark member portal. This major milestone in our #LivingHealth strategy integrates care … labs.shp.so/a/QYEXHo

By Win Salyards, Senior Marketing Consultant at Heinz Marketing I am not a web developer, email marketing specialist, or software engineer. I am a marketer with a tiny bit of knowledge of HTML and CSS, Marketo, and design. This past January, I … labs.shp.so/a/lu1mUP