SocialPeta

🚀 Just Launched! A New Report from @SocialPeta and @Jampp 𝟐𝟎𝟐𝟔 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐩𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 🛍 With Black Friday approaching, the pressure is on to reach the right shoppers and keep them coming back. Two findings highlight what’s at stake: 📈 Shopping app advertisers reached 30,909 in the first eight months of 2026, already exceeding the full-year 2024 total. 🛒 Nearly half of first purchases happen after day one, highlighting the importance of continued engagement beyond the install. To help marketers prepare for the holiday season, the report explores: 🔹 Where advertising competition is intensifying across markets 🔹 How Netshoes, Temu, and Callie approach creatives and localization 🔹 How seasonal changes in traffic costs can inform campaign timing 🔹 How activation and retargeting can encourage first purchases and repeat orders Across 30+ pages, discover data, creative examples, and practical recommendations to refine your holiday campaigns and drive growth beyond the seasonal peak. 👉 Download the fullreport:socialpeta.com/en/academy/20… #SocialPeta #Jampp #ShoppingApps #Ecommerce #UserAcquisition #Retargeting #HolidayMarketing

🎬 Short Drama Weekly Ranking | October 19 – 25, 2026 🔥 Key Takeaways: The global short drama market rebounded sharply this week, with new releases accounting for nearly half of all active titles. 📊 This week’s trends: ✔ ~52.2K short dramas actively running, marking a strong rebound ✔ ~23.4K new releases, accounting for 44.0% of active titles ✔ JoyReels topped the chart, while DramaShorts made a comeback ✔ Gang rivalries, celestial fantasy, and forbidden werewolf romances dominated the ranking 📈 What’s shaping the market? • Fresh content momentum: A surge in new releases is reshaping the competitive landscape • Shifting platform dynamics: JoyReels and DramaShorts are challenging the established ranking order • Conflict-driven storytelling: Power struggles, supernatural fantasy, and forbidden romance remain prominent creative themes 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🎬 Short Drama Weekly Ranking | October 12 – 18, 2026 🔥 Key Takeaways: The global short drama market experienced a sharp contraction this week, with active titles plunging nearly 40%. Despite the slowdown, DramaWave reclaimed its leading position in the ranking, while FlickReels maintained its presence with multiple charting titles. 📊 This week’s trends: ✔ ~25.0K short dramas actively running, -39.39% WoW ✔ ~2.0K new releases, accounting for just 8.2% of active titles 📈 What’s shaping the market? • A sharp market correction: The significant drop in active titles signals a major pullback in short drama advertising activity • Fewer new launches: New releases now represent less than one-tenth of active titles, highlighting a slowdown in fresh content promotion • Leading platforms hold their ground: DramaWave's comeback and FlickReels' continued visibility show how established players remain prominent amid shifting market conditions 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🎬 Short Drama Weekly Ranking | October 5 – 11, 2026 🔥 Key Takeaways: The global short drama market showed a slight rebound this week, with active titles edging up by 0.95%. FlickReels made a strong showing with multiple titles entering the ranking, while its expanding AI drama lineup highlighted the growing role of AI-generated content in the global short drama market. 📊 This week’s trends: ✔ ~41.2K short dramas actively running, +0.95% WoW ✔ ~4.7K new releases, accounting for 11.47% of active titles 📈 What’s shaping the market? • FlickReels gains visibility: Multiple ranked titles strengthen its presence in the competitive short drama landscape • AI expands its footprint: More AI-generated dramas are entering the market, adding to the diversity of content formats • A modest market rebound: Active titles ticked up slightly, while new releases remained a relatively small share of the overall catalog 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🎮 𝐓𝐨𝐩 𝟐𝟎 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞𝐬: 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 | 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 🌍 Here are some key trends shaping the global mobile game market in September: 🔹 Bilibili’s 𝐋𝐮𝐦𝐢 𝐌𝐚𝐬𝐭𝐞𝐫 ramped up user acquisition around its global launch, running approximately 𝟏𝟒,𝟎𝟎𝟎 deduplicated ad creatives on iOS in September and ranking among the world’s most active game advertisers; 🔹 𝐖𝐢𝐥𝐝 𝐖𝐚𝐭𝐞𝐫 𝐖𝐨𝐫𝐥𝐝 maintained strong advertising activity following its September 1 global launch, scaling up again toward month-end with nearly 𝟐,𝟖𝟎𝟎 active ad creatives on September 30 alone; 🔹 GAMEGEARS LTD’s 𝐀𝐥𝐢𝐞𝐧𝐬 𝐯𝐬 𝐙𝐨𝐦𝐛𝐢𝐞𝐬: 𝐈𝐧𝐯𝐚𝐬𝐢𝐨𝐧 continued large-scale advertising, recording strong download growth while maintaining a high volume of ad creatives; 🔹 Microfun’s 𝐆𝐨𝐬𝐬𝐢𝐩 𝐇𝐚𝐫𝐛𝐨𝐫 continued to lead the merge-2 category, generating approximately $𝟓𝟓.𝟑 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 in App Store revenue and ranking 𝐍𝐨. 𝟐 globally on the platform’s game revenue chart; 🔹 Lumi Games’ 𝐁𝐮𝐬 𝐅𝐞𝐯𝐞𝐫 𝐏𝐚𝐫𝐭𝐲! reached approximately 𝟏𝟐.𝟑 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 Google Play downloads, surging 𝟑𝟎𝟕.𝟏% month over month to claim 𝐍𝐨. 𝟕 on the platform’s global game download chart. 📊 Explore the Top 20 Global Mobile Games by advertising activity, revenue, and downloads across the App Store and Google Play for September 2026. Check out the attached pictures for more insights! 👇 #MobileGaming #MobileAdvertising #AdCreatives #UserAcquisition #AppStore #GooglePlay #GameMarketing #SocialPeta

📱𝐓𝐨𝐩 𝟐𝟎 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩𝐬: 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 | 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔 🌍 Here are some key trends shaping the global mobile app market in September: 🔹 𝐁𝐥𝐢𝐧𝐤𝐃𝐫𝐚𝐦𝐚 made a striking debut in the ad rankings, reaching #5 on iOS and #7 on Android. In less than three months of advertising, its monthly ad creatives exceeded 410K; 🔹 Short drama and web novel apps claimed all 20 spots in the iOS ad rankings for the first time. Meanwhile, 𝐒𝐇𝐄𝐈𝐍 returned to the Android ad rankings, and 𝐓𝐞𝐦𝐮 increased its ad creative volume by 33%; 🔹 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 overtook 𝐓𝐢𝐤𝐓𝐨𝐤 to rank #2 in Google Play revenue, while 𝐆𝐫𝐨𝐤 and 𝐀𝐮𝐝𝐢𝐛𝐥𝐞 both climbed the App Store revenue rankings; 🔹 𝐑𝐞𝐞𝐥𝐒𝐡𝐨𝐫𝐭 improved its download rankings on both platforms, while 𝐌𝐞𝐭𝐚 𝐀𝐈 downloads on the App Store surged 51.2%, breaking into the Top 20. 📊 Explore the Top 20 Global Mobile Apps by advertising activity, revenue, and downloads across both the App Store and Google Play for September 2026. Check out the picture for more detailed insights. 🎮 #MobileApps #MobileAdvertising #AdCreatives #UserAcquisition #AppStore #GooglePlay #MobileAppTrends #AppMarketing #SocialPeta

🎬 Short Drama Weekly Ranking | September 21 – 27, 2026 🔥 Key Takeaways: AI-generated live-action dramas swept the entire ranking this week, marking a clear shift in the creative landscape. Meanwhile, the active title pool and creative volume continued to shrink, suggesting that advertisers are becoming more selective with their campaigns. 📊 This week’s trends: ✔ ~41.7K short dramas actively running, -9.73% WoW ✔ ~5.9K new releases, accounting for 14.14% of active titles ✔ AI-generated live-action dramas dominated all ranking positions ✔ Overall creative volume declined further 📈 What’s changing in the market? • AI takes center stage: AI-generated live-action dramas have become the defining format in this week’s ranking • Less volume, more caution: Advertisers appear to be scaling back creative output and taking a more measured approach to spending • A changing competitive landscape: As campaigns become more selective, creative efficiency and content differentiation may matter more than sheer volume 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🎬 Short Drama Weekly Ranking | September 7 – 13, 2026 🔥 Key Takeaways: The global short drama market saw a sharper decline this week, with both active titles and new releases continuing to fall. Meanwhile, advertising activity remained heavily concentrated across Meta platforms, highlighting the importance of major social channels for short drama user acquisition. 📊 This week’s trends: ✔ ~47.0K short dramas actively running, -7.55% WoW ✔ ~7.5K new releases, accounting for 15.96% of active titles 📈 What’s shaping the market? • Short drama advertising activity is cooling as the market enters a more competitive phase • New releases are taking a smaller share of overall active titles • Meta platforms remain key channels for short drama user acquisition and global distribution 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #UserAcquisition

📱𝐓𝐨𝐩 𝟐𝟎 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩𝐬: 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬, 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 | 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟎𝟐𝟔🌍 Here are some key trends shaping the global mobile app market in August: 🔹 𝐉𝐨𝐲𝐑𝐞𝐞𝐥𝐬 saw a sharp surge in ad activity, with its Android ad creatives increasing 4x month-over-month, while 𝐅𝐥𝐢𝐜𝐤𝐑𝐞𝐞𝐥𝐬 entered the Top 20 on both platforms; 🔹 Short drama and web novel apps continued to dominate the ad rankings, with 𝐖𝐞𝐛𝐍𝐨𝐯𝐞𝐥 joining a growing wave of players expanding their advertising presence; 🔹 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 revenue on Google Play jumped 31.2% month over month, narrowing the gap with 𝐓𝐢𝐤𝐓𝐨𝐤 to less than $1 million; 🔹 𝐆𝐫𝐨𝐤 saw revenue growth across both platforms, while 𝐃𝐫𝐚𝐦𝐚𝐖𝐚𝐯𝐞 entered the Top 10 for downloads on both platforms for the first time, with Google Play downloads up 44.4% month over month. 📊 Explore the Top 20 Global Mobile Apps by advertising activity, revenue, and downloads across both the App Store and Google Play for August 2026. Check out the file for more detailed insights. 🎮 #MobileApps #MobileAdvertising #AdCreatives #UserAcquisition #AppStore #GooglePlay #MobileAppTrends #AppMarketing #SocialPeta

📱𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝗧𝗼𝗽 𝟮𝟬 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 𝗶𝗻 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟎𝟐𝟔 📱🌍 Here are the latest updates: 💡𝐆𝐚𝐧𝐠𝐬𝐭𝐚𝐫 𝐌𝐢𝐫𝐚𝐠𝐞 𝐂𝐢𝐭𝐲, an open-world title from 𝐓𝐞𝐧𝐜𝐞𝐧𝐭 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞𝐬, gained traction rapidly, reaching around 11.7 million Google Play downloads in August and climbing to No. 8 on the global download chart. 💡𝐏𝐥𝐚𝐧𝐭𝐬 𝐨𝐧 𝐅𝐢𝐫𝐞: 𝐂𝐥𝐚𝐬𝐡 & 𝐃𝐞𝐟𝐞𝐧𝐝, a new title from 𝐍𝐮𝐯𝐞𝐫𝐬𝐞, ramped up user acquisition around its launch, with approximately 7,700 de-duplicated iOS ad creatives in August, placing it among the top advertisers on the global iOS mobile game ad chart. 💡𝐋𝐚𝐬𝐭 𝐋𝐢𝐠𝐡𝐭 from 𝐃𝐢𝐧𝐨𝐬𝐚𝐮𝐫-𝐆𝐚𝐦𝐞𝐬 continued to leverage its sub-gameplay-driven user acquisition strategy, deploying around 17,000 de-duplicated creatives on Android in August. Its "unscrew bolts + AI beauty" creatives helped drive rapid growth. 💡𝐅𝐚𝐭𝐞/𝐆𝐫𝐚𝐧𝐝 𝐎𝐫𝐝𝐞𝐫 saw a major revenue surge driven by its 11th-anniversary campaign, generating around $19.4 million in App Store revenue in August, up 548.9% MoM, and returning to the global Top 20 revenue ranking. Discover the 𝘁𝗼𝗽 𝟮𝟬 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗼𝗯𝗶𝗹𝗲 𝗴𝗮𝗺𝗲𝘀 by advertising, revenue, downloads and top performers across the App Store and Google Play in August! Check out the file for more detailed insights. 🎮 #MobileGames #GameMarketing #MobileGameTrends #UserAcquisition #GamingIndustry

🎬 Short Drama Weekly Ranking | August 31 – September 6, 2026 🔥 Key Takeaways: The global short drama market continued to cool this week, with both active titles and new releases declining. Female-oriented revenge and romance dramas remained dominant, while localization into less common languages emerged as a notable trend. 📊 This week’s trends: ✔ ~47.0K short dramas actively running, -1.91% WoW ✔ ~8.9K new releases, accounting for 18.94% of active titles 📈 What’s shaping the market? • Short drama activity is gradually slowing as market competition intensifies • Female-oriented stories continue to attract strong audience interest • Multilingual localization is opening up new opportunities for content distribution and audience growth 📈 Want more insights into micro-drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🚀 Before running paid marketing, start with creative research. A big thank you to Steve P. Young and App Masters team for featuring SocialPeta in their latest video! In this practical walkthrough, Steve explores how marketers can use SocialPeta to: 🔍 Research competitors and active ads 💡 Identify creative patterns and winning angles 📊 Make more informed decisions before investing in paid campaigns ▶️ Watch the full video: lnkd.in/dyteUy7W Looking forward to more great collaborations ahead! 😊 #AppMarketing #PaidMarketing #CreativeResearch #UserAcquisition #AdIntelligence #AppMasters #SocialPeta

🎬 Short Drama Weekly Ranking | August 24 – 30, 2026 🔥 Key Takeaways: DramaWave accounted for about 80% of the TOP 20, highlighting the market's growing concentration among leading platforms. 📊 This week’s trends: ✔ ~47.0K short dramas actively running, -9.99% WoW ✔ ~10.1K new releases launched, accounting for 21.49% of active titles ✔ AI-generated live-action dramas dominated the entire TOP 20 📈 What’s shaping the market? • AI live-action dramas are becoming the dominant format in short drama advertising, combining scalable production with familiar visual storytelling • Leading platforms are taking an increasingly larger share of the market, raising the competitive barrier for smaller studios • As the overall content pool fluctuates, efficient content production, creative iteration, and global distribution remain key to sustained growth 📈 Want more insights into short drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🎬 Short Drama Weekly Ranking | August 17 – 23, 2026 🔥 Key Takeaways: The global short drama market bounced back strongly this week, with both active titles and new releases growing significantly. 📊 This week’s trends: ✔ ~52.2K short dramas actively running, +15.61% WoW ✔ ~13.4K new releases launched, accounting for 25.67% of active titles ✔ Both active titles and new releases increased week over week ✔ The sharp rise in active titles points to renewed momentum in the global short drama market 📈 Want more insights into short drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🚨 NEW REPORT LAUNCH | 2026 Mobile Game & AI Marketing Insights With H1 2026 behind us, mobile game marketing is entering a new phase of high-frequency creative iteration and AI-driven growth. But there’s a gap worth paying attention to: 🤖 49% of projects have adopted AI in their creative workflows 📈 Only 30% have seen measurable ROI growth ⚡ A 19-percentage-point Maturity Gap remains between AI adoption and business impact. To uncover what’s happening behind these numbers, SocialPeta Ltd, Playio | GNA Company, and Funtap Games have jointly released the 2026 Mobile Game & AI Marketing Insights. Inside the 40-page report: ✔ H1 2026 global mobile game marketing trends & TOP 20 advertisers ✔ Playio’s AI-powered UA strategies and STORM engine case study ✔ Funtap Games’ AI-driven advertising strategies and benchmark cases ✔ AI creative analysis across Strategy, Simulation, and RPG games ✔ Winning AI-generated creatives and emerging trends Whether you’re a mobile game publisher, marketer, UA professional, or agency, this report offers practical insights into how AI is being applied—and how to turn AI adoption into real marketing impact. 👉 Download the full report: lnkd.in/gJQk-WPM #MobileGames #AI #MobileMarketing #UserAcquisition #GameMarketing #AIMarketing #SocialPeta

🎬 Short Drama Weekly Ranking | August 10 – 16, 2026 AI-powered content continued to dominate the rankings, with 19 of the TOP 20 titles being AI-generated live-action dramas. DramaWave stood out as the biggest winner, claiming 15 spots in the TOP 20. 📊 This week’s trends: ✔ ~45.2K short dramas actively running, -4.84% WoW ✔ ~9.2K new releases launched, accounting for 20.35% of active titles ✔ Multilingual campaigns became increasingly common, with existing titles being relaunched in different languages 📈 What’s shaping the market? • AI-generated live-action dramas continue to dominate audience acquisition and creative competition • Multilingual versions are becoming an efficient way for studios to extend the reach and lifecycle of existing content • As the overall market contracts, leading platforms are strengthening their position through scaled content production and localized distribution 📈 Want more insights into short drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent

🚀 New Report Launch | 2026 Southeast Asia Mobile Game Marketing Report Southeast Asia has long been a key destination for Chinese mobile games going global. But in H1 2026, the market is showing a clear shift: downloads declined across several markets, while revenue continued to grow in many regions. At the same time, new advertiser growth is slowing, making localization and more refined UA strategies increasingly important. To uncover what’s driving these changes, SocialPeta Ltd and GAMOTA have jointly released the 𝟐𝟎𝟐𝟔 𝐒𝐨𝐮𝐭𝐡𝐞𝐚𝐬𝐭 𝐀𝐬𝐢𝐚 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭. The 44-page report covers: 🔹 Southeast Asia’s download, revenue, and advertising trends 🔹 Vietnam’s market, including regulations, genres, leading titles, and entry strategies 🔹 Marketing cases from MMO, Chinese mini-game, and alternative SLG advertisers 🔹 Winning creatives and advertising strategies across RPG and strategy games Whether you’re planning your next market expansion or refining your UA strategy, this report offers a data-driven look at where the opportunities are emerging. 👉 Download the full report. socialpeta.com/origin/academ… #SocialPeta #Gamota #NewReport #MobileGames #GameMarketing #UserAcquisition #SoutheastAsia #MobileGaming

🎬 Short Drama Weekly Ranking | July 27 – August 2, 2026 🔥 Key Takeaways: The global short drama market continued its strong upward momentum this week, with active titles climbing to 46.9K. While new releases accounted for a smaller share of the market, AI-generated dramas dominated the top of the weekly ranking, highlighting their growing competitiveness in large-scale content production. 📊 This week's trends: ✔ ~46.9K short dramas actively running, +8.04% WoW ✔ ~11.3K new releases launched, accounting for 24.10% of active titles ✔ AI-generated dramas dominated the top positions in this week's ranking ✔ The active short drama market continued expanding despite a lower share of new launches 📈 What's driving growth? • AI-generated dramas are becoming increasingly competitive, with multiple AI titles leading this week's chart. • The expanding content pool reflects continued investment in global short drama production. • As competition intensifies, creators are balancing higher output with stronger creative differentiation to capture audience attention. 📈 Want more insights into short drama trends and mobile marketing strategies? Check it out 👉 socialpeta.com/ #ShortDrama #DramaMarketing #AdIntelligence #MobileMarketing #AIContent