The creator platform for ecommerce
Joined December 2020
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We're dropping DTC heat 🥵 every week on the Snowballin' Growth newsletter. Written and curated by DTC experts, we share the latest trends, tips, strategies, and more straight to your inbox.
Subscribe for free: socialsnowball.io/newsletter
It’s November. If you’re a DTC brand, your BFCM planning should already be in motion.
But a few things still tend to slip through the cracks that we see get overlooked every year. Here are 4:
3) Send sale details now.
Dates, offers, links, products, what affiliates earn. Don’t make creators chase you for the basics. Communicate early and often so they can plan their content and give your brand more airtime.
IM8 had 1,300 affiliates, then five months later, 8,000+.
You’d expect a bigger team to manage them.
But they scaled with the same headcount and generated nearly $8M in revenue.
How? Social Snowball handled the admin. Their team built the relationships.
Read the full story here → lnkd.in/eeBAXNAm
Social Snowball ☃️ retweeted
The shift to creator-focused spend on Meta is accelerating.
It's not just a volume of creatives, avg. spend per creative is out pacing the rest of the account.
The playbook: recruit creators that convert, then pour paid behind their content with tools like @socialsnowball and @TrybeUGC .
Creative strategists now need to source the best creators in your market.
Now you can see all of them.
New in Spyder: Partnership Ads. Every creator, every ad, across every brand.
See who your competitors are betting on and build your own roster. – at Miami Beach, FL
The secret to creator outreach?
Stop pitching.
Send your product with ZERO expectations.
No briefs. No asks. No strings attached.
Most brands nail the buying experience but fumble the referral process.
Your happiest customers are your best advocates - don't make them work for it.
Traditional influencer campaigns were built for reach, fueled by big budgets.
But TikTok Shop has changed the game.
The question isn’t “who has the biggest following?”, it’s “can they actually drive sales for my brand?”.
We partnered with Livano to share what it really takes to run TikTok Shop affiliate programs at scale.
You’ll find a practical blueprint on:
👉 Spotting creators who actually drive GMV
👉 Building a cadence that compounds sales
👉 Balancing creative freedom with structured coaching
Link: socialsnowball.io/post/tikto…
Social Snowball ☃️ retweeted
I’m a huge fan of referral programs, they turn your customers into sales people.
Pay real cash for successful referrals, e.g. $20 per sale.
Factor in your margins, this is a no-brainer.
This can be wired incredibly well with email automations.
I use @socialsnowball.
Social Snowball ☃️ retweeted
One week there's a 60% tariff. Then it’s a 90-day pause.
The tariffs will change, but one thing remains: Now is a good time to protect your margins and control your CAC.
That’s why we created The Tariff Survival Guide:
Inside, 9 leading ecommerce tools break down how to:
🔵 Lower CAC without relying on paid ad
🔵 Build profit centers inside your existing customer base
🔵 Make smarter, faster ops and pricing decisions
🔵 Turn shipping, checkout, and post-purchase into margin-saving levers
Tariffs are unpredictable. Your profit margins don't have to be.
Get the full playbook here → share.hsforms.com/1LBglQtp0R…
🤩
Just went through it. Great resource. It made me appreciate the fact that we acquire 88% of our customers for either free or a fixed, predictable CPA (using @socialsnowball!)
Social Snowball ☃️ retweeted
🔥 NEW in @socialsnowball: Chat with creators through Instagram DMs right from your dashboard!
Recruit, onboard, and nurture affiliates in the channel they already live in, without ever switching tabs.
This feature makes it easy to:
- Invite Instagram creators into your affiliate program
- Chat with existing affiliates in your program
- Filter conversations by program and enrollment status
- View an affiliate's performance metrics, affiliate links, and more while you're chatting with them
- Allow your team to access Instagram DMs without giving them your Instagram login
This feature is live now for all brands on our Blizzard plans! 🎉
Social Snowball ☃️ retweeted
🔥 HUGE addition to @socialsnowball: Social listening is here!
Now, whenever a creator tags your brand, we’ll automatically:
➡️ Capture the post or story (downloadable in one click)
➡️ Add the creator to a real-time “Mentioned You” discovery list
➡️ Let you spark a convo - send an invite to your program without ever leaving the dashboard
Spot the mention ➜ save the content ➜ slide into their DMs. All in one smooth flow.
This was one of our most requested features, and after beta testing it with a select group of brands I am excited to release it to all. This is live now for every brand on a Blizzard plan.
Our goal at Social Snowball is to be the only platform you will ever need for performance creator marketing, and this is a huge step in making that a reality.
Shoutout to the whole team for getting this done, and be sure to stay tuned for more product updates coming very soon! 👀
Social Snowball ☃️ retweeted
Kicking off Day 2 of GROW with movement + caffeine.
Join us Thurs AM for a casual 5K through WeHo → followed by coffee at The Pantry.
Run or just come hang.
Hosted by @LunarSolarGroup + @SocialSnowball
RSVP: lu.ma/3i94pxla
Social Snowball ☃️ retweeted
Another week in the books - and the @socialsnowball engineering team is absolutely cooking!
Here's what's new in the platform this week:
✉️ Connect your email address: Send emails from Social Snowball using your own email address and domain.
🎁 New @klaviyo event and custom property for gift redemption status: Automatically trigger an email flow from Klaviyo when a creator redeems their gift.
We have some BIG product releases coming soon so stay tuned for more announcements over the coming weeks!
