The Sports PR Company

How do you take a football club from bankruptcy to the Champions League in just 9 years? Most clubs would tell you it's about recruitment, coaching and spending wisely. When Mirwan Suwarso and his team looked at the business of @Como_1907, they realised there was no point trying to compete on the same terms as everyone else. A small stadium, limited TV revenue and a city of just 85,000 people meant they needed a different model. Rather than building the business around football alone, they've built it around Lake Como itself. Hospitality, fashion, travel, technology, retail and commercial partnerships all feed back into the club, creating new revenue streams that most football teams never even consider. The football remains at the heart of it all, but every business decision is designed to make the football stronger. It's one of the most refreshing conversations we've had with a football executive because Mirwan isn't afraid to challenge the way football has always operated. The phrase that stuck with us most was this: 🗣️ "Maybe we shouldn't be a football club. Maybe we should be a sports tourism destination." It's a remarkable thing to hear from the president of one of Europe's fastest-rising clubs, but after listening to this conversation, you'll understand exactly what he means. It's an approach that has taken Como from the fourth tier to the Champions League, but Mirwan is clear the journey is only just beginning. The ambition isn't simply to build a successful football team, it's to build a business that can keep growing long after the results on the pitch change. All on Business of Sport 🔥 (links below)