Sam retweeted
We're in a new era of communication, and only one side seems to be living in it. The old guard consultant class is about to be relegated to the dustbin of history.
If you think that high prices lost the election for the right, you don't understand marketing. Humans have no problem paying a premium for a good quality brand. Notice the word "brand", not "product". Are Nikes better than New Balance? Nope. But the brand is better. And notice what happened when they tinkered with the brand and screwed their core narrative? Nike stock fell through the basement. Did the product change? Nope. The brand did.
It's not the product, it's the brand. Results don't sell the product, the storytelling does. Will these newly-elected commies lower prices? Of course not. Are they gonna get you free healthcare? No, your insurance is gonna get even worse, just like it did the last time they tried socialized medicine. They're not going to do anything they've sold you, but...like Saul Goodman said: if you're committed enough, you can make any story work.
The committed storytelling of a couple insane podcasters was enough to fracture an entire political coalition from their own side in less than 2 years...they have zero power, zero credibility, they've never actually governed anything nor produced any results, but...they're good storytellers, and that's all that matters. Are they telling a good story? No, it's atrocious, but they're telling their atrocious story effectively and compellingly.
It is 100% true that everything's too damn expensive, and we all know that inflated prices are always sticky. Does anyone know that it's entirely the result of shutting down the global economy over the flu and (both naive republicans and democrats) printing infinity dollars for several years? Nope...because nobody has effectively told that story, and it's an unsexy story to tell. "Free stuff!" is a VERY easy story to tell, and when everyone's gotta take out a second mortgage just to pay their insurance premiums, "free healthcare" is an unbeatable story. It doesn't matter that "free healthcare" doesn't exist and socialized medicine is a terrible product...it's not the product, it's the brand. And "FREE!" is a great brand.
You can't get mad at people for having the financial literacy of a 9 year old. I mean, you can, but they outnumber you a million to one, so it's not going to be productive. You need to figure out how to make an unsexy story sexy, or else the "free stuff!" crowd is going to eat your lunch every time. If you give people a choice between earning a six pack on a treadmill or taking Ozempic, they're gonna choose Ozempic...they don't care about the side effects. If you give people a choice between fiscal discipline or free stuff...guess what they'll pick? They don't care about the side effects.
With projected growth of 5%, the economy right now is stronger than it's been in generations. Is that the story you hear? Nope. Is that the vibe you feel? Absolutely not, especially when every time you fill up your gas tank, it feels like a diesel enema.
It's not the product, it's the brand. A great product can fall into oblivion with bad messaging...a single bad review from one effective storyteller can tank a restaurant. The "influencer economy" is lucrative for a reason; everybody inherently understands the importance of effective storytelling...except the right. Zohran Mamdani gets it...he has an army of influencers on staff. In a perfect metaphor of this transitional phase of old guard vs new wave political messaging, Zohran nuked the Vice President into oblivion with maybe the biggest ratio in the history of the internet. By simply posting the subway assistant meme, Mamdani got 2 MILLION likes, quoting a post from the VP that had only 10K likes. If you're reading that sentence thinking "this is fucking ridiculous, you're talking about social media likes as political analysis now?"...you are the problem.
Yes, this stuff matters. Rizz matters. The President did a masterful job of this kind of retail politics in his historic 2024 campaign...you can be angry that this is what politics has been reduced to, but you can either adapt or die.
"No the problem is, you didn't deliver enough for the American people!" Are you a moron? Since when does anybody care about that? What have democrats delivered for Californians in the last 20 years? Unmitigated wildfires, homeless drug zombies everywhere, roads that look like Fallujah in 2004...people don't care about results. They think they care about results. That want you to believe they care about results, just as Nike wants you to believe their shoes are better than New Balance...but at the end of the day, all people really care about is the swoosh.
Adapt or die.
Guys, I hate to break it to you, but most political advisors are so bafflingly incompetent, it would make your head spin. All the talented communicators go work in Hollywood or at Saatchi and Saatchi, and these political bros never tap these agencies for help...I've connected several campaigns with literally the best marketing geniuses in the game, got them discounted rates, even...and they just never even bothered calling. It truly feels like a lot of consultants and candidates just want to lose.
You ever wonder how my ads went so massively viral, but there's not been a single candidate who's come close to it? It's their dumbass advisors. I didn't go with any political advisors, and they were SO mad about it. I partnered with a filmmaker and marketing wizard, instead of political grifters. Why? Because I wanted our messaging to be effective. Political ads suck. Nobody watches them. I wanted people to want to watch my ads. The fact that nobody else understands this is...I honestly don't know how to explain it, other than they want to lose.
There are a bunch of candidates who love it when their party loses power. It takes all the heat off them, because then they can't be expected to pass legislation when they're in the minority, plus they can fundraise way better off of the rage when the opposition is running roughshod over the country. Baffling to watch.
Maybe voting in the gadianton robbers and combinations that openly call for my death and destruction of government will bring Christ sooner, right?
Seemed to work in the Book of Mormon.
That’s the point, anyways, right?
Also interesting that the Gadianton robbers completely destroyed and dissolved the Nephite government only a few years before Christ’s death, resurrection, and appearance to the remaining Nephites.
ANCIENT GREEK LANGUAGE AND PARALLELS IN THE BOOK OF MORMON:
Lachoneus was the Nephites’ last Chief Judge in 30 AD before being assassinated and the government destroyed.
His name is Greek, Λακωνιος, meaning “a Spartan as someone from Laconia”.
In 192 BC, a man named Laconicus, whose name also means “of Sparta or Laconia”, was momentarily crowned as Sparta’s king by the people before being killed by Philipoemen of the Achaean League. It was the end of Spartan kings.
Never noticed this before. Super cool.
ANCIENT GREEK LANGUAGE AND PARALLELS IN THE BOOK OF MORMON:
Lachoneus was the Nephites’ last Chief Judge in 30 AD before being assassinated and the government destroyed.
His name is Greek, Λακωνιος, meaning “a Spartan as someone from Laconia”.
In 192 BC, a man named Laconicus, whose name also means “of Sparta or Laconia”, was momentarily crowned as Sparta’s king by the people before being killed by Philipoemen of the Achaean League. It was the end of Spartan kings.
Never noticed this before. Super cool.
Sam retweeted
Before you inject the hormones remember that not even in the wildest fantasies of Democrat victory tonight will they hold an overwhelming majority in either house, Congress will simply be willing to slow Trump down slightly more than it already was
This post of advocating a normal self-defense response would’ve immediately gotten me fired and harassed by my bishop — and my family members doxxed and fired — if I posted this with my real name btw.
Sam retweeted
THE REPUBLICANS REALLY THOUGHT THEY COULD WALK IN WITH ZERO VISION ZERO DESIGN ZERO ENERGY AND JUST WIN BECAUSE PEOPLE DONT LIKE THE OTHER SIDE
LISTEN TO ME
NOBODY LIKES THE DEMOCRATS EITHER
LET ME SAY IT AGAIN SO THE CONSULTANTS IN THE CHEAP SUITS IN DC CAN HEAR ME
NOBODY IS EXCITED ABOUT THE DEMOCRATS
AND YOU STILL LOST???
GENERATIONAL FUMBLE
HISTORIC BAG DROP
YOU HAD THE WHOLE COUNTRY BEGGING FOR SOMETHING NEW SOMETHING REAL
I COULD HAVE DESIGNED A BETTER CAMPAIGN ON MY PHONE IN 12 MINUTES WHILE ON A FLIGHT TO TOKYO
STOP BLAMING THE MEDIA STOP BLAMING THE MACHINES STOP BLAMING THE VOTERS
LOOK IN THE MIRROR
YOU HAD AN OPEN NET AND YOU KICKED THE BALL INTO YOUR OWN STANDS
GOD IS STILL IN CONTROL THO
This is why communists feel emboldened to physically attack and kill their enemies.
The kid should should’ve immediately punched back so quick and hard, the boomer would crumple and not get back up.
Make them fear you.
“Converted Lamanites become white and called Nephites.”
Pretty sure this is not about taking a bath or wearing white-colored clothing.
The fault of the American Republic is not its Founding documents or structure.
The fault lies with its people.
But therein lies the solution.
This quoted post is unavailable.
I get the sentiment for the want of justice and righteousness over the combinations of evil actively and openly seeking to destroy us.
Joseph and the Lord understood this, too. And so do our current apostles and prophets. But as Joseph said, “we have a necessity to be afflicted, persecuted and smitten, and to bear it patiently until Jacob is of age, then he will take care of himself”.
I am not the arbiter for when that time of physical defense is viable for the Kingdom of Jacob, that is for the Lord’s anointed to decide.
DO NOT BETRAY THE LORD’S ANOINTED.
DO NOT ABANDON THE KINGDOM.
LOYALTY, SAINTS.
Elder Quentin L. Cook is not wrong (obviously) about the personal spiritual dangers of anonymity online. I am absolutely a worse person as a result of my anonymous identity.
But also, this is how Western civilization has been bullied into becoming a gay Islamo-fascist nightmare where only the right type of speech is tolerated, and anyone with a countering opinion is harassed, doxxed, canceled, and, in some cases, imprisoned.
I’m convinced that the LDS Church and our leaders are intent on sitting on their hands as the world descends into an utter hellscape, with smiles on their faces, spreading a milquetoast message of love and niceness while deliberately avoiding any position that might offend anyone or get the Church into legal trouble. Meanwhile, they avoid directly addressing or exposing the obvious globalist secret combination we were warned about in the Book of Mormon, which is encircling the entire earth with its snares and threatening the destruction of humanity (and particularly the United States).
This might come across as a critique of the leadership or as apostasy. It isn’t. In fact, I know they are right when it comes to teaching us the principles that will save us eternally. I know their steer is consistent with the Savior’s charge to turn the other cheek and love those who despitefully use us. I’m just verbally processing and coming to the realization that my family and I may end up in a gulag or, God forbid, a human bonfire like the poor women and children of Ammonihah we read about in Alma 14.
I just wish there were more we were doing to go on the offensive, channeling a little more captain Moroni, to prevent our inevitable fate and destruction rather than lying down with suicidal empathy for people who literally want to murder us.




















