Founder of Event Leverage™ | Helping businesses accelerate growth through strategic events.
Detroit
Joined July 2009
- Tweets7.3K
- Following192
- Followers1.2K
- Likes50
Your competitors can copy your ads. They can’t copy your room.
AI can’t replace trust, relationships, or access.
Tomorrow at 1 PM ET, I’m showing business owners how to turn strategic events into real growth in 2027.
FREE. LIVE.
luma.com/eventleverage
A packed event can still be a bad investment.
What changed in the business because those people were in the room?
That's Event Leverage.
A marketing firm gave me 5 days to put 700 professionals in a room for a top-tier liquor brand and an A-list rapper.
We delivered in 3.
I didn't even know “brand activation” was an industry.
We'd been doing the work for years.
Reputation can get into rooms before you do.
Uber had employees 7+ layers away from its CEO.
Last week, the company decided that had become part of the problem.
Growth has a way of making complexity look like progress.
You don't just have to know what to build.
You have to know what the business has outgrown.
ALT Uber CEO Dara Khosrowshahi speaking into a microphone with a large Uber logo displayed behind him.
Cisco can reach millions online.
Yet 20,000+ showed up to Cisco Live.
Customers. Partners. Press. Industry leaders. All in one room.
That’s not an event strategy.
That’s a business strategy deployed through an event.
You don’t need 20,000.
You might need 20.
ALT A packed Cisco Live arena with thousands of attendees gathered beneath massive Cisco Live screens, illustrating the scale of Cisco’s in-person event.
Salesforce has Dreamforce.
NVIDIA has GTC.
HubSpot has INBOUND.
The most sophisticated companies don't just build audiences.
They build rooms.
One strategic room can accelerate relationships, trust, authority and revenue.
You don't need thousands of people.
You might need 30.
🤖 Made with AI
If you’re accountable for the outcome, you need enough authority to influence the decisions that create it.
Otherwise, you’re not being given responsibility.
You’re being given the blame.
17 years ago, LeBron James got into my car.
12 minutes later, we pulled up to an event I was hosting in Detroit.
That night taught me two business lessons:
The right room sells you.
Proximity is more powerful than most people realize.
Full story: youtu.be/9APuZBW-51w
Most businesses don’t have an event strategy.
They have events.
Dinners. Conferences. Fundraisers.
Networking events. Brand activations.
Few start with:
What is this event supposed to produce for the business?
The event is the mechanism.
The business outcome is the point.
Finding Love Podcast dropping tomorrow on all platforms. Subscribe now:
m.youtube.com/@IamFindingLov…
🎥SNEAK PEEK TRAILER🚨Booth Are LIVE And Almost Sold Out For the Unveiling of The Godfrey Hotel’s Rooftop Lounge in Downtown Detroit’s Newest Luxury Hotel.
This Is a Limited Capacity Experience, And Will Sell Out.
Join Us For The Vibes of HOME FOR THE HOLIDAY (Link In BIO)
The Energy Surrounding WH’s 10 Year Anniversary Has Been Crazy! Appreciate Everyone Who Is Coming Out. All Booths Are Sold Out… Pre Sale Tickets Running Low… Get Your Ticket Before They Run Out (LINK IN BIO)
The Official Trailer for Welcome Home’s 10 Year Anniversary is Finally Here! There Are Only 2 Booths Left, And Your Chance To Purchase Discounted Tickets End In A Few Days.
Thanksgiving Eve is Going To Be A Movie! (For Booth Reservations, & Tickets, See The Link In Our BIO)
Stephen Hendrix retweeted
New 400m indoor pr - tying my outdoor pr. Qualifying for New Balance Championship
On Thanksgiving Eve~
Ready For WELCOME HOME 2022?
The Countdown Has Begun…
~For More Info: Link In Bio~ instagram.com/p/ClJ8cW0uBjV/…