🎮 Games User Research Consultant | Make games players love: https://xitter.cf/t.co/qLyC4rvOjz 👾 mostly on the Blue app now.
UK
Joined February 2009
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Want to run reliable playtests, or start a career in games user research?
I've just relaunched 🎮 gamesuserresearch.com with free how-to articles, training and new games UX jobs.
+ find the exclusive Playtest Kit, and the bestselling book "How To Be A Games User Researcher"
ALT You are not your players - Games User Research
Ben (@benthUXiastic) is doing some great work to understand and address the barriers to playtesting for indie developers (a subject close to my heart).
If you are an indie developer, you can help by sharing your experience in his survey here: umfragen.uni-siegen.de/Indie…
I’ll be at Develop again today - the conference in the morning, and the Games Accessibility talks in the afternoon. If you see me, say hello for a free printed copy of Playtest Plus, or some pro-research stickers!
ALT Playtest Plus - a short guide to making games you’re confident players will love. And some stickers that say “research makes games better”
Some great examples in this thread about how important understanding the context of play is for game design.
When defining your players, if you’re hoping to impact the game (rather than the marketing) this is essential - gamesuserresearch.com/define…
Paul is great. Hire Paul as a product leader at your company!
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Love @grmcall’s work, and this topic is hugely important for user researchers. Our challenge quickly becomes not “how can we run a study” but “How can we create an environment where running a study matters”, and Graham’s work addresses that topic.
Today's GI Sprint talk focuses on figuring out the vision for your game at the concept stage, and why that's so challenging
Organisational psychologist Graham McAllister details why it matters so much, and how developers can overcome the issue
gamesindustry.biz/getting-yo…
Two tactical voting websites covering Mid Sussex. Both give different recommendations 🤦
ALT Tactical vote website says vote Liv Dem
ALT Tacticsl cote website says Vote Labour
Incredibly valuable to see regularly see players interact with your game, for even the best designers.
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This was a great opportunity to see first hand how playtesting can inspire iteration - and with a fantastic view!
Playtesting games is essential for gathering valuable feedback on gameplay mechanics, user experience, and player engagement!
We organised a playtest day with @Steve_Bromley guiding the process, our #Gamedev learned how to leverage this feedback and iterate on their games.
Steve Bromley 🦆 retweeted
🌟 Mentorship opportunity in UK Design and Research 🌟
If you're just leaving design education or navigating your first couple of years in the industry, and you think you might benefit from having a mentor, we'd love to hear from you!
This critique of AI is spot on, particularly at this point.
Whenever you run discovery research, you quickly find that people aren’t idiots, and recognise the difference between “quality” and “stuff mass produced at scale”, and that the difference is important.
It's #MBA logic on meth: find a thing people pay for, then, without bothering to understand why they pay for that thing, find a way to generate something like it at scale and bombard them with it.
38/
“What is our game” is impossible to completely define before you build & learn.
Over indexing on upfront planning is doomed to make underwhelming products.
A better early focus is to understand your users, so that you can make good decisions when required later in development.
Steve Bromley 🦆 retweeted
Some more analysis of the IGDA games user research job board postings, covering the last 100 back to July 2023.
Breaking down the kinds of companies posting the roles, and how many roles each sector posts.
(Sector isn't quite the right word, but I can't think of a better one)
ALT Graph of job postings, both as number of roles posted and number of companies posting roles. AAA has 65 roles and 20 companies, Mobile has 18 roles and 9 companies, Casino has 1 role and company, Non-games has 4 roles and companies, Consultants has 4 roles and companies, VR has 7 roles and 1 company.
Steve Bromley 🦆 retweeted
User Research is a poorly understood field in game dev. To get a better grasp of what it is, whether it will cost you a million dollars or not, and how best to use it, we've brought in @Steve_Bromley to talk about the dos and don'ts. #userresearch #ux
pod.link/1559448378
Lots of these points are also worth considering when preparing for UX research roles.
Thanks for sharing @theastralj
