CEO Hirsch Leatherwood, a strategic communications firm, and CEO Underscore, the new home for New York sports fans
New York
Joined November 2010
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Epic interview today on @_underscoreny with @JimmyTraina and the legendary Mike Wilbon - check it out!
New TRAINA THOUGHTS PODCAST w PTI’s Mike Wilbon
- 25th anniversary of Pardon The Interruption
- His thoughts on all things ESPN
- Lack of PTI promotion
- State of sports media
- ESPN Mount Rushmore of personalities
Listen: shorturl.at/0Q4JY
Watch: shorturl.at/jtFte
Steve Hirsch 🤷♂️ retweeted
Our Football Friday STREAMING LIVE right after Niners/Rams. Takes, picks, a few guests, surprises! LFG. Come hang! youtube.com/live/94xq7RGqzuM… via @YouTube
Steve Hirsch 🤷♂️ retweeted
TRAINA THOUGHTS NEWSLETTER: Peter Schrager Talks New ESPN Show
open.substack.com/pub/unders…
Steve Hirsch 🤷♂️ retweeted
My first TRAINA THOUGHTS newsletter for @_underscoreny will be out later this morning. I’ll have a Q&A with Peter Schrager about his new ESPN show, among other things. You can sign up for the newsletter below.
open.substack.com/pub/jtrain…
A little over a week ago, we announced @_underscoreny and the feedback has been overwhelming to say the least (in all the best ways!)
We don't OFFICIALLY launch until Sept 8, but having said that...
A surprise ep dropped between @JimmyTraina and @sal_licata the other day, and the interest in underscoreny.com is through the roof.
the new media mix needs a platform for NY sports that actually reflects how fans consume media. that's what we're buidling @_underscoreny
Steve Hirsch 🤷♂️ retweeted
New pod: @JimmyTraina on what went into his decision to leave Sports Illustrated after 20-plus years and embark on a new venture, Underscore Media.
open.spotify.com/episode/5hJ…
The 12 year old version of me is beaming today as I launch @_underscoreny alongside @sal_licata @JimmyTraina @john_jastremski. The new media mix warrants a new destination for New York sports fans - daily live streaming on YouTube, newsletters, and events. Can't wait!!
Full release here: prnewswire.com/news-releases…
Steve Hirsch 🤷♂️ retweeted
Some news! 🚨 Pumped my show has a new home! @_underscoreny! Fired up to join forces with two 🔥 teammates @sal_licata & @JimmyTraina ! Lets get it on!!!! @Steve_Hirsch. youtube.com/watch?v=9VoyOdR5…
Steve Hirsch 🤷♂️ retweeted
Destiny!!!!!!!!!!!!!!!! OMFG!!!!!!! Lets party!!!!!!!#knicks
Steve Hirsch 🤷♂️ retweeted
"Our shared reality has always come from a mix of media, and once a medium (or any technology) has been instantiated, it never really goes away," Hirsch Leatherwood president and chief strategy officer Evan Leatherwood writes in a new commentary piece. trib.al/Rlgc6QC
Oh hey it's @sal_licata in the midday starting July 24 💪
Great story from @sportswatch on whats been quite the journey over the last two decades.
Host with the most passion: @WFAN660's @sal_licata thrilled to make move to midday slot | @sportswatch nwsdy.li/3PVS1oo
Steve Hirsch 🤷♂️ retweeted
#scoop: Alignment Growth, the investment firm backing Star Trek producer Spyglass, has closed its first fund with $360 million to go after media, gaming and entertainment deals.
bloomberg.com/news/articles/…
Steve Hirsch 🤷♂️ retweeted
The Mets have not been to the World Series in seven years, but they have a spot in the Super Bowl. nyti.ms/3HNOfre
Steve Hirsch 🤷♂️ retweeted
A deep dive on… a baseball’s team’s Super Bowl commercial? We’ve got video of the Mets’ ad, and CMO Andy Goldberg explains the thinking behind it. (The plan came together very quickly.) Plus, a former Texas Rangers exec on how their Super Bowl ads fared theathletic.com/4170586/2023…
Fantastic discussion this afternoon between DAZN's @joemarkowski and ESPN's Burke Magnus at the FT Business of Sport conference.
