@StorageMojo

Data storage analyst, consultant and blogger focused on emerging technologies, products and markets.

 Sedona, Arizona
storagemojo.com/
Joined March 2009
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Today is my last day as an industry analyst and ZDNet columnist. Thanks to all who've helped, followed, or worked with me. Retiring to work on my novel, travel, hike, bike, and fly. Here's a draft of the first chapter: storagemojo.com/sallys-story… DM if you'd like more.
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ZDNet is looking for a writer to focus on storage. Interested? DM me and I'll forward to the hiring editor.
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Which is better, USB-C 3.1 gen 2 or Thunderbolt? I did some testing to find out. Mine on ZDNet. zdnet.com/article/which-is-b…

Which is better, USB-C 3.1 gen 2 or Thunderbolt? - ZDNET

New Macs and some PCs come with combined Thunderbolt 4/USB-C 3.1 gen 2 ports. They both claim a stunning 40Gb/sec of bandwidth. But is their performance actually the same? Yes, and no. Here's what my...

zdnet.com
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Why do we market storage bandwidth when storage latency is more important? 'Cause we're lazy AF? Well, there's more. Mine on ZDNet. zdnet.com/article/why-latenc…

Storage surprise: Why latency is more important than bandwidth - ZDNET

How do you persuade prospects to buy? Paint an attractive picture. Motivation trumps accuracy. Selling add-on storage by getting customers to focus on an impressive bandwidth number scratches many...

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Cryptocurrencies are the worst storage innovation of my lifetime because they've enabled a new class of criminal. It's time to regulate them. Mine on ZDNet. zdnet.com/article/criminals-…

Criminals love cryptocurrencies. Should you? - ZDNET

Crypto currencies have been all the rage for more than a decade. Great fortunes have been made and hundreds of millions if not billions has been paid to criminals thanks to their anonymity. It's time...

zdnet.com
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The M1 Macs are terrific bargains. Skip the Apple storage tax and they are even better. Mine on ZDNet. zdnet.com/article/losing-the…

Losing the Apple storage tax on M1 Macs - ZDNET

Apple charges $200 for adding 256GB of storage. Thanks to the latest technology you can add four times the external storage that is almost as fast and more flexible - for less money. Here's how.

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I review the new, bottom-of-the-line MacBook Air after 3 months use. Not all rainbows and unicorns. zdnet.com/article/m1-macbook…

M1 MacBook Air long-term review: A year later, here's what I wish I'd known - ZDNET

The price and performance of Apple Silicon is excellent, but it's not all unicorns and rainbows. Before you buy the 2-year-old M1 MacBook Air, here's what you should know from a long-term user.

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Is your new Mac eating your costly SSD? Reports suggest that some new M1 Macs are wearing out their SSDs at alarming rates. I had to see for myself. Mine on ZDNet. zdnet.com/article/what-i-fou…

What I found when I checked my M1 MacBook Air SSD - ZDNET

Is your new Mac eating your costly SSD? Reports suggest that some new M1 Macs are wearing out their SSDs at alarming rates. I had to see for myself.

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The M1 Mac write issue: What's going on with Apple's SSDs? Mine on ZDNet. zdnet.com/article/the-m1-mac…

The M1 Mac write issue: What's going on with Apple's SSDs? - ZDNET

Some M1 Macs are seeing absurd levels of write activity on their - costly - internal SSDs. Here's my take.

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If you're jonesing for an Intel Mac, the deals, that are good now, are only going to get better. Intel Mac resale values are cratering because the M1 Macs are so much better. Mine on ZDNet. zdnet.com/article/the-mac-pr…

The Mac price crash of 2021 - ZDNET

Macs hold their value. Where I live it’s not uncommon to see 10-, 12-, even 20-year-old Macs for sale. But the new M1 Macs have cratered MacBook resale values. The carnage is just beginning.

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Private firms can't protect us from digital attacks. Government must step in. Mine on ZDNet. zdnet.com/article/private-fi…

Private firms can't protect us from digital attacks. Government must step in. - ZDNET

For the last 30 years various forms of criminality and nation state aggression against Americans and America has been a staple of daily life. Despite the efforts of a number of multibillion dollar...

zdnet.com
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iPad Pro: Outclassed by the M1 MacBook Air, where does Apple's tablet go from here? I've recently converted from a 12.9" iPad Pro to a new M1 MacBook Air, so I had to ask this question - and got some good answers from readers. Mine on ZDNet. zdnet.com/article/where-does…
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RISC is getting a second wind, thanks to the runaway success of Apple's ARM-based processors. But you don't need ARM's costs to get RISC performance. Mine on ZDNet. zdnet.com/article/what-risc-…

Rediscovering RISC-V: Apple M1 sparks renewed interest in non-x86 architectures - ZDNET

With the runaway success of the new ARM-based M1 Macs, non-x86 architectures are getting their closeup. RISC-V is getting the most attention from system designers looking to horn-in on Apple's recipe...

zdnet.com
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Facebook to Apple: change your business model so we don't have to. The Zuck needs a refresher in Capitalism 101. Mine on ZDNet. zdnet.com/article/facebooks-…

Facebook's foolish attack on Apple - ZDNET

If you've ever wondered whether Harvard dropout Mark Zuckerberg is smarter than you, now you know: nope. Facebook's brain dead plea in full-page ads is all you need to know. Here's why.

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I take a peek into the new Objective Analysis/Coughlin Associates report on emerging non-volatile memory tech. Just because we've made NAND flash work doesn't mean there isn't something better coming. Mine on ZDNet. zdnet.com/article/whos-winni…

Who's winning the race to replace NAND flash? - ZDNET

Despite its success, NAND flash wins only because there's nothing better. That may soon change. For now the landscape remains DRAM for memory and flash-based SSDs for storage. But underneath the...

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Commercial incentives drive social media's worst strategies. We can fix that. Mine on ZDNet. zdnet.com/article/social-med…

Social media's problem isn't bias, it's advertising. And that we can fix. - ZDNET

The ad-driven dynamic of commercial social media makes it profitable to drive outrage. Thoughtful and fact-based dialog is the first casualty. Let's look to Mr. Rogers for a solution.

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I took a deep dive comparison into my much-loved big iPad Pro/Magic Keyboard compared to the new M1 MacBook Air. By the time I finished I put the iPP/MK up for sale. Mine on ZDNet. zdnet.com/article/the-new-m1…

Compare: Apple's M1 MacBook Air kills the iPad Pro for the rest of us - ZDNET

The M1-powered MacBook Air sports all the power of the 12.9-inch iPad Pro and Magic Keyboard, for hundreds of dollars less. If you aren't using the iPad's camera or the Apple Pencil, is there any...

zdnet.com
Apple M1: Will storage and memory limits be a problem for pros? Virtual memory and shared CPU/GPU memory rely on a lot of moving parts so. . . . But the 16GB memory limit is a red flag. Mine on ZDNet. zdnet.com/article/apple-m1-s…

Apple M1: Will storage and memory limits be a problem for pros? - ZDNET

Apple's new M1-based systems have been announced, and Apple avoided touting their memory and storage - for good reason.

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Just checked the new Safari Privacy Report after visiting Yahoo News. It prevented 65 trackers from profiling me. SIXTY-FIVE! Welcome to surveillance capitalism. BTW, I'm now totally sold on this feature!
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Single image super resolution using advanced AI can turn every crappy surveillance cam capture into a high-def photo. But what if the AI is mistaken? Mine on ZDNet. zdnet.com/article/sisr-makes…

SISR makes every cam a super-resolution device - ZDNET

Of all the startling things AI systems have learned to do in the last decade, the one that seems most like magic is single image super-resolution (SISR). Essentially SISR uses AI to take a single...

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