Your brand is the sum of its stories® StoryCode is a strategic communications firm and content studio in London.
London
Joined May 2016
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To B or not to B – @CouttsandCo and @Mishcon_de_Reya de Reya are @BCorpUK. Should you be too?
#bcorp #cop26 #cop26glasgow #esginvesting #climatechange
storycode.co/?p=3004
How to talk about #sustainability without #greenwashing in the countdown to #COP27 in Egypt next year –
DON’T
1. Greenwash
2. Virtue-signal
3. Catastrophize
DO
4. Acknowledge complexity
5. Focus on practical actions
6. Demonstrate urgency
bit.ly/3clIuSw
A female scientist warned in 1856 that too much carbon dioxide in the atmosphere would warm the Earth but was her work overlooked or deliberately ignored?
#cop26 #cop26glasgow #climatechange #eunicefoote #climatescience
storycode.co/?p=3009
The rise of ‘cli-fi’: stories to save the world and our definitive climate fiction reading list
#cop26 #cop26glasgow #bookerprize #climatechange #climatefiction
storycode.co/?p=3020
A fascinating and unsettling read by neuroscientist Hannah Critchlow. We like to think we shape our own destinies but new research suggests our life stories are written in our DNA.
storycode.co/story/do-we-hav…
Jaws – a movie about an invisible threat that shuts down the economy – went to No. 2 at the US box office this summer. What can it teach us about overcoming fear and moving forwards in the Covid era?
storycode.co/story/what-jaws…
Is this the new face of work? StoryCode talks to New York designer @JoeDoucet about the futuristic Vue Shield storycode.co/?p=1230
Our attitude to masks needs to change, says public health professor as the Government considers changing its advice #masksforallUK storycode.co/?p=960
3M's masks were conceived as bra cups so could bra makers help address desperate clinical shortages? bit.ly/2xjOY2P
#CoronaCrisisUK #NHSCovidHeroes #maskshortages
Unlock the secret of how to tell outstanding factual stories at our upcoming workshop Storytelling For Marketers, whch is themed around The Wonderful Wizard of Oz.
#storytelling lnkd.in/ggWK35U
Why you should lead with a story
Leaders often face resistance when they announce a new strategy. Discover how stories get people on board and help them navigate change
Link in bio
#leadership #storytelling… instagram.com/p/B2rqdqBA4Ce/…
Repositioning #Barbie. Mattel just launched two more dolls in its Inspiring Women series – civil rights activist Rosa Parks and astronaut Sally Ride.
#positioning
📷 BARBIE
StoryCode retweeted
Amelia Earhart would be astonished at the technological wonders being marshaled to discover her fate. Our @NatGeo exclusive aboard the ship searching for her, 82 years after she disappeared without a trace. on.natgeo.com/2H3QTL1
Little-known #imagelibraries are the secret to finding fresh and original #photography, some of which has never been published before #marketing storycode.co/?p=268